Business Development Manager MT

Herbal Chakra Pvt. Ltd.
Job Description

Position Title: Business Development Manager – Modern Trade
Department: Sales & Business Development
Location: [Delhi NCR]
Reports To: National Sales Head / Zonal Sales Manager
Experience Required: 4 to 7 years in Modern Trade Sales
Employment Type: Full-Time

Industry: cosmetic, baby, Organic product, Ayurvedic, FMCG industry

Job Summary:

We are seeking a dynamic and experienced Business Development Manager (BDM) to lead and expand our presence in the Modern Trade segment. The ideal candidate will be responsible for managing key accounts, domestic/local chains/Supermarkets, developing business strategies, and achieving revenue targets in large-format retail chains.

Key Responsibilities:

• Develop and implement strategies to increase revenue and drive growth in Regional Modern Trade (RMT) channels and Key Accounts.
• Build and maintain strong relationships with category managers and modern trade partners.
• Negotiate trade terms, margins, visibility plans, and payment cycles.
• Ensure proper execution of planograms, promotional displays, and in-store branding activities.
• Coordinate with the supply chain and distributor teams for timely order fulfilment and stock management.
• Monitor secondary sales, sales returns, and ensure smooth operations at store level.
• Generate and analyze sales reports, forecasts, and market insights.
• Lead and train a team of sales executives or promoters where applicable.
• Identify and onboard new accounts and expand geographical coverage.

Qualifications & Skills:

• Graduate/Postgraduate in Business Administration, Marketing, or a related field.
• MBA preferred.
• Minimum 4 years of relevant experience in Modern Trade / Key Account Management.
• Excellent negotiation and communication skills.
• Strong analytical skills and experience using Excel and sales reporting tools.
• Knowledge of modern trade structure, promotional planning, and supply chain coordination.

Key Performance Indicators (KPIs):

• Monthly and quarterly sales volume from Modern Trade
• Number of new chain/store additions
• Promotion and visibility execution rate
• Collection efficiency and credit control
• Shelf share improvement and category ranking
• Outlet-level activation and in-store execution compliance

Job Types: Full-time, Permanent

Pay: ₹41,666.00 - ₹66,666.00 per month

Benefits:

• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus
• Quarterly bonus
• Yearly bonus

Work Location: In person