BTL Marketing Manager

Position: BTL Marketing Manager

About Pachouli:

Pachouli is a leading name in the beauty and wellness industry, founded in 2010 by Ms. Preeti Seth. Our aim is to be “The Third Place” – a space beyond home and work where individuals reconnect with their inner selves. We offer holistic wellness and beauty solutions blending ancient Eastern wisdom with modern technology.

Key Responsibilities:

• Campaign Planning C Execution: Develop and implement BTL strategies to promote products and services. This includes Organizing Events, RWA, Corporate Tie-up, Local Tie-up, Influencer tie-up

• Brand Activation: Oversee the design and implementation of campaigns to ensure the brand is represented effectively and consistently in all BTL activities.

• Budget Management: Manage the budget allocated for BTL campaigns, ensuring optimal resource allocation and effective cost management.

• Market Research C Consumer Insights: Conduct market research to understand consumer preferences and behaviors to develop impactful BTL strategies.

• Performance Analysis: Track, measure, and analyze the performance of campaigns using key metrics and KPIs, providing reports and insights to senior management

• Team Leadership: Manage and guide a team of marketing specialists and event coordinators to execute campaigns effectively.

Qualifications s Experience:

• Education: A Bachelor's degree in Marketing, Business Administration, or a related field is typically required. An MBA is often preferred.

• Experience: A minimum of 3–5 years of experience in BTL marketing or brand activation, with a proven track record of successful campaign execution.

Desired Skills:

• Strong Communication C Negotiation Skills: Ability to manage multiple projects simultaneously while meeting deadlines.

• Analytical Mindset: Ability to track, measure, and optimize campaigns.

• Proficiency in Tools: Proficiency in Microsoft Office

• Creativity C Results-Oriented Approach: Ability to think creatively and support decisions analytically.

Requirements:

• Education: Bachelor's degree (MBA preferred)

• Experience: 3–5 years in BTL marketing with a proven track record in campaign execution

• Languages: Proficiency in Hindi and English

• Skills:

• Strong communication and negotiation skills, Team leadership and coordination, Analytical thinking and result-oriented approach and Proficiency in Microsoft Office

• Work Mode: Work from Office

• Working Days: 6 days a week (Sunday fixed off)

• Availability: Candidates who can join immediately will be preferred

Note:

To learn more about our services, visit our website: https://www.pachouli.in/

Contact Us:

If you have any questions, feel free to contact the HR department at:

□ hr@pachouli.in

Job Types: Full-time, Permanent

Pay: ₹600,000.00 - ₹900,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person