Brand Strategist

Company Description

The Grey Metaphor is a strategic branding and performance marketing agency based in Ahmedabad. We partner with ambitious brands to craft compelling identities and execute data-driven campaigns that drive growth and engagement. Whether it’s outdoor, print, or digital, our focus is on spreading your word where it counts the most. We aim to drive meaningful growth and enhance brand engagement.

Role Description

This is a full-time on-site role for a Brand Strategist, located in Ahmedabad. The Brand Strategist will be responsible for developing and implementing brand strategies, managing branding initiatives, and overseeing brand development and management. Day-to-day tasks include conducting market research, creating brand communication plans, and collaborating with other departments to ensure brand consistency and effectiveness.

Qualifications

• Brand Strategy and Branding skills
• Experience in Brand Development and Brand Management
• Excellent Communication skills
• Strong analytical and research abilities
• Ability to work collaboratively with cross-functional teams
• Creative problem-solving skills
• Bachelor’s degree in Marketing, Business, or related field
• Experience in using data to drive strategic decisions
• Familiarity with digital marketing is a plus