Brand Planner

Job Title:

Department:

Location:

Experience:

About the Role

Brand Solutions Strategist

This isn’t a newsroom role or a traditional agency job — this is where storytelling, data, media, experiences and brand thinking converge.

You’ll be the mind behind the proposition, working closely with Response Business Development (BD) teams, Times Experiences BD Team, Marketers, Brand Teams, and other Response Solutions Teams like Creative Strategy and Creative Development, and Response Edit Teams to develop ideas that are media-agnostic but impact-driven.

must understand

Key Responsibilities:

• Strategic Thinking:

  Decode client briefs, uncover insights, and craft brand narratives that align with both business and editorial sensibilities.

• Beyond Print:

  Able to think engagement and build experiential solutions for clients.

• Idea Development:

  Build creative concepts that cut across Experiences, print, digital, audio, video, events, and branded content formats.

• Presentation Excellence:

  Create clear, visually engaging pitch decks that bring your ideas to life and pitch them/ present them with flair to clients and agency partners.

• Cross-Team Collaboration:

  Partner with business development, editorial, design, video, events, and digital teams to co-create cohesive campaigns.

• Trendspotting:

  Stay updated on cultural shifts, digital trends, media innovation, and consumer behaviour to inform fresh, relevant ideas.

• Brand Understanding:

  Demonstrate a deep understanding of various brand categories and tailor solutions accordingly — from legacy FMCG to modern-day startups.

What You’ll Bring:

• 10–12 years of experience in creative strategy, brand planning, advertising, branded content, or media innovation.
• A portfolio (or pitch examples) that shows your creative problem-solving and ability to integrated solutions.
• Strong command of English with excellent writing, storytelling, and deck-making skills.
• Creative curiosity paired with commercial acumen — you understand what works for both the brand and the audience.
• Comfort working across formats and platforms — From an on-ground IP to Digital Engagement to Content solutions.
• Ability to thrive in a collaborative, fast-paced, and ever-evolving environment.

Good to Have:

• Experience in content IPs, editorial campaigns, or cross-platform storytelling.
• Background in advertising, journalism, or design strategy is a plus.
• Comfort presenting to senior clients and creatively leading brainstorms and workshops.

Why This Role?

At The Times of India, you’ll get to work on the country’s biggest brands, across the most trusted media platforms, with a team that believes in the power of ideas. If you enjoy thinking across formats, blending creativity with strategy, and solving real business problems — this is your space.