Brand Marketing Manager

Job Description

Talasha has been mandated to hire a Brand Marketing & Communications Manager for a sports footwear startup that offers revolutionary, scientifically designed multi-purpose shoes, designed exclusively for Indian feet. This role will help build the brand architecture, positioning & marketing for the startup Responsibilities - Lead the development and execution of comprehensive branding & marketing strategies to strengthen brand narratives & presence. Work on brand marketing via integrated digital & mainline channels to ensure alignment on brand messaging, brand architecture, positioning & campaign execution. Create innovative social media campaign calendars that align with brand identity, values, and messaging - providing ongoing oversight for consistency across digital channels (meta, google, youtube, Linkedin). Translate market trends & consumer insights into compelling brand narratives Define content strategy for new & existing products, including features, value proposition & positioning Lead offline Go-to-market communications Manage relationships with external partners, including creative agencies, PR firms, and suppliers, ensuring timely delivery of assets and materials. Coordinate with the design team to create and implement branding assets, including digital content, social media creatives, website banners, print materials, packaging, and promotional items. Ensure consistent brand voice, aesthetic, and values across all touchpoints, platforms and products Monitor market trends and competitor activities to provide insights and recommendations for brand improvement. Serve as the primary point of contact for all branding & marketing-related matters for internal and external stakeholders. Good To Have - At least 3 years in brand marketing with expertise in digital platforms (meta, youtube, google) Experience working on brand marketing for D2C brands Startup hustle Masters in Marketing & Communications CTC - Upto Rs. 20 LPA (Basis last drawn) Location - Bengaluru, Koramangala Show more Show less