Brand Manager

Role: Brand Manager

Location:

Function:

Experience:

About the Role:

Brand Manager

This role blends strategic thinking, creative instinct, and analytical rigour. You’ll work closely with category, performance, content, and design teams, you will own all communication from top to mid-funnel.

If you think like a storyteller, act like an owner, and love finding patterns in data, this is for you.

What You’ll Own:

• Brand Positioning & Voice

• Define and protect the brand’s core identity and tone across every channel.

• TOF & MOF Communication Strategy

• Lead the planning and execution of content, influencers, hero campaigns, and IPs that build awareness, consideration, and trust.

• TOF/MOF Media Integration

• Work with the performance team to build effective full-funnel narratives. Ensure our TOF/MOF assets are not just creative, but also converting.

• Communication Systems & IPs

• Build repeatable and scalable content formats, not just one-off campaigns.

• Brand Consistency Across Touchpoints

• Ensure uniformity across all consumer assets

• Organic Growth & Search Volumes

• Drive top-of-funnel visibility and consistent storytelling.

• Brand Health Tracking

• Run quarterly brand health trackers (awareness, NPS, trust), and use the insights to influence content, performance, and category priorities.

What We’re Looking For:

• 4–6 years of experience in brand management, content-led marketing, or performance-driven creative
• Experience in consumer brands, wellness, beauty, or D2C is a plus
• Strong analytical thinker - can break down creative performance, spot insights in data, and connect inputs to outcomes
• Clear communicator, structured problem-solver, proactive executor
• Comfortable working cross-functionally across performance, content, category, and design
• Owner mind-set - you push things forward without waiting for instructions
• You don’t just execute a brand, you live it, protect it, and make sure every touchpoint reflects its core, brand custodian in true sense
• MBA is preferable