Brand Manager (Derma)

Job Summary We are looking for a Product Manager to develop, implement, and maintain long-term strategies for high-potential products in our current and future portfolio, aiming to maximize market share and profitability through strategic planning and execution. Roles & Responsibilities • You will be responsible for conducting an in-depth evaluation of the competitive landscape and identifying opportunities for the organization. This involves defining key success factors and requirements necessary for a successful product launch and owning the product strategy document. • You will define the commercial strategy for the product early on, including market access strategy and plan, and creating marketing materials. • Your role includes supporting countries in generating local market access, if required, and executing market research activities to evaluate market potential and strategies. • You will also identify and mitigate potential hurdles, threats, and risks, both at the front end and back end. • You will ensure cross-functional alignment on forecasts, product volume capacity requirements, and launch preparation, including recommendations for long-term product-specific capacity investments. • You will be accountable for the product's profit and loss (P&L), including profitability calculation reflecting product-specific sales and marketing costs and other investments before and after handing over to markets. • Your role includes defining and monitoring the life cycle management strategy with development teams and optimizing product allocation for products under supply constraints. • Your responsibilities extend to portfolio optimization and rationalization, involving commercial growth strategies, portfolio rationalization, and conducting in-depth costing analysis and improvement strategies to enhance overall performance. Qualification Educational qualification: B.Pharm./M.Pharm. and MBA Minimum work experience: 12-15 years of experience Skills & attributes: Technical Skills • Proficiency in managing and coordinating development projects from initiation to completion, including setting project goals, timelines, resource allocation, and risk management. • Experience in preparing for new product launches, including market analysis, competitor research, launch strategy development, and coordination with various departments to ensure successful market entry. • Expertise in overseeing the entire lifecycle of commercial products, including product planning, pricing, positioning, and promotion to maximize profitability and market share. • Experience in understanding market research, including market trends, customer preferences, and competitor activities for strategic decision-making. • Knowledge of market access strategies and marketing tactics to ensure products are accessible to target markets and effectively promoted to healthcare providers, payers, and patients. • Proficiency in sales and marketing strategies, including customer relationship management, lead generation, sales forecasting, promotional campaigns, and sales performance analysis. Behavioural skills • Ability to collaborate effectively with cross-functional teams, including R&D, marketing, sales, finance, and regulatory affairs, to achieve project objectives and deliver results. • Strong leadership and communication skills, with the ability to influence stakeholders at all levels. • Critical thinking and problem-solving skills for investigations and process optimization. • Strong strategic thinking and decision-making skills. • Attention to detail and ability to multitask in a fast-paced environment. Additional Information