Brand Manager - Cult Products

About Cult:

Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.

Job Summary:

As a Brand Manager for Cult Products, you’ll own the end-to-end brand experience across one or more product verticals. You will define positioning, develop brand-led marketing strategies, and activate campaigns across digital, retail, influencer, and ATL/BTL channels. This role is equal parts strategic thinking, creative execution, and data-led decision-making.

Key Responsibilities:

• Lead cross-functional brand alignment across performance, product, and creative
• Track brand KPIs across awareness, preference, and engagement
• Manage, track and optimise influencer partnerships across tiers and platforms
• Analyze revenue sources and identify opportunities for TOF brand influence across organic and paid channels
• Manage product launch and/or overall category-specific brand campaigns
• Liaise with creative, event, media agencies and production partners for execution
• Recommend new formats, audiences, initiatives or partnerships based on learnings

Qualifications and Skills:

• 6 years of experience in brand marketing
• Hands-on experience with influencer marketing, digital campaigns, and BTL activations
• Strong data literacy - comfort with campaign analytics, dashboards, and insighting
• Ability to lead creative briefs, collaborate with design/content teams/agencies, and review output
• A growth mindset and love for building brands from the ground up
• Excellent communication skills—both written and verbal