AVP - Business & Strategy

At Pocket, we’ve experienced rapid growth in both revenue and scale over the past few years, further fueling our ambition. With a long-term vision, we are well-positioned and well-capitalized to drive sustained expansion. Our success will come from bringing in the right leaders to help shape our future.

We operate across diverse industries and geographies, tackling complex challenges that require leaders who can navigate ambiguity and drive impact. These roles demand the ability to solve novel, first-of-their-kind problems—often without precedent. This position involves leading key functions, including creative teams, production, digital marketing, and user acquisition; as well as managing large-scale, cross-functional initiatives. Thriving at Pocket requires a mix of high IQ and EQ, analytical rigor, an entrepreneurial mindset, and the ability to influence C-suite decision-making.

We offer ambitious goals, complex problem-solving, and full ownership over execution. Prior experience solving similar problems isn’t required. What matters is adaptability, a willingness to learn and reinvent, and intellectual humility. We seek individuals who thrive in uncertainty, bring fresh and innovative perspectives, and embrace emergent leadership—stepping in to drive solutions that bring about operational excellence and then quickly moving on to the next problem to identify and solve.

You’ll be solving for one of these problem statements:

• This role sits at the intersection of analytics, product, and growth, tackling first-time, complex challenges across diverse genres.
• Content Growth & Expansion: Improve CPI for new shows and scale high-performing content to reach new audience segments. Test, iterate, and scale both paid and organic channels to drive sustainable growth
• Revenue & Retention Optimization: Maximize monetization, improve retention metrics, and enhance user lifetime value
• AI-Driven Production & Scaling: Shift user acquisition testing from thumbnail optimization to AI-driven experiments and scale realistic AI-generated videos for content distribution
• Content Adaptation & Commissioning: Optimize content adaptation for broader appeal and identify high-potential growth shows across key categories
• Live-Action Production: Maintain and scale live-action content as a core part of our ongoing operations, leveraging A/B testing and advanced analytics to optimize content performance and acquisition strategies

Here’s what we are looking for:

• 10+ years of experience driving category growth
• Astute problem-solving skills and ability to break (seemingly) large problems into smaller and practical solvable pieces, and a data-driven approach to decision-making, with a keen eye for insights and metrics
• Someone who excels at developing and implementing a plan from concept to completion, generating measurable outcomes
• Track record of productive teamwork - starts with “why” rather than “what,” enjoys getting their hands dirty, and possesses a drive for continuous learning
• Have an action bias; solve problems, execute, and iterate, if required