Associate / Sr Associate - Online Revenue

ABOUT WHOLSUM FOODS

At Wholsum Foods, we’re on a mission to change the way the world eats & we’re having a lot of fun doing it! With beloved brands like Slurrp Farm and Mille, we’re bringing delicious, nutritious, and traditional ingredients like millets (Ragi, Jowar, Bajra, Foxtail) back to our tables in a modern way.

Founded by two food-loving, entrepreneurial moms - Shauravi Malik and Meghana Narayan - We are proud to be a Great Place to Work-Certified company where people come together to build something that matters. We’re scaling fast, thinking big, and we’re obsessed with creating food that fuels people and the planet.

And now, we’re looking for someone just like you to be a part of our next big leap.

“WHY THIS ROLE IS A GAMECHANGER FOR PRE-MBA ROCKSTARS”

If you're someone who's been in the workforce for 1–3 years maybe into consulting, venture building, strategy, or early-stage startups & are thinking about an MBA or want to gain real-world, entrepreneurial experience first, this role is your launchpad.

This role is about category creation from scratch. You’ll get to build a business vertical 0→1 inside a high-growth FMCG company that’s redefining what it means to eat healthy. You won’t be on the sidelines, in fact you’ll be driving, shaping, and executing ideas that can turn into the next big category.

You’ll learn how to take an idea from paper to plate. And when it’s time for you to take your next step (MBA or otherwise), you’ll have stories, scars, and successes to show for it.

WHAT YOU'LL BE DOING

0→1 Execution

• Take ownership of new business ideas—market sizing, GTM strategies, opportunity analysis

• Lead pilot launches, gather feedback, and make rapid iterations

Customer & Market Research

• Conduct deep user research to uncover needs, frustrations, and opportunities
• Benchmark competitors and explore whitespace for innovation

Sales & Revenue Focus

• Set up early online/offline sales channels and build distribution strategies

• Drive initial revenue growth and prepare for scale

Cross-Functional Hustle

• Work hand-in-hand with Product, Ops, Marketing, and Finance
• Keep everyone aligned while things move fast and change often

Strategic Insight & Support

• Be a sounding board to leadership on high-priority projects
• Prepare decks, insights, and updates for stakeholders

WHAT WE’RE LOOKING FOR

• 1–3 years of experience in consulting, business strategy, startups, or category creation
• Strong analytical chops and a structured, action-oriented mindset
• Bonus if you’ve got a creative bent, maybe a background in literature, storytelling, or content
• Hungry to build from scratch and learn by doing
• Comfortable with ambiguity, fast pace, and big ambition
• Excellent communication and collaboration skills

• Most importantly: A real enthusiasm for creating something that doesn’t exist yet

WHAT YOU’LL GET

• A front-row seat to scale a mission-led FMCG brand
• Mentorship from founders and leaders who love building from the heart
• Ownership, responsibility, and impact from day one
• Experience that will make you stand out in any future MBA or leadership journey

• A chance to create the next big category for Slurrp Farm

We’re not just looking for a “hire”, we’re looking for a fellow dreamer-doer who believes that good food can change the world. If you're excited by the idea of building from zero, experimenting with bold ideas, and getting your hands dirty (in millet flour, of course), this is your role.

Starting Date: Immediately Location: Gurgaon

“We encourage applications from all gender identities—diversity drives better ideas”