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Indegene
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Associate Manager - Marketing Operations

Associate Manager - Marketing Operations

Indegene

2 - 4 years

4 - 6 Lacs

Bengaluru

Posted:2 weeks ago| Platform:

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Skills Required

Focus Pharma Healthcare Marketing operations Project planning Digital marketing Stakeholder management Forecasting Analytics Monitoring

Work Mode

Work from Office

Job Type

Full Time

Job Description

Title: Associate Manager - Marketing Operations

Date: 8 Jul 2025

Location:

Bangalore, KA, IN

Job Description

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that is bold, industrious and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com

What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it

We understand that you are looking for growth and variety in your career at this point and we would love you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We hire the best and trust them from day 1 to deliver global impact, handle teams and be responsible for the outcomes while our leaders support and mentor you.

We are a profitable rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while working with a team that is fueled by purpose. The combination of these will lead to a truly differentiated experience for you.

If this excites you, then apply below.

Role : Associate Manager - Marketing Operations

Description: We are looking for an experienced and passionate digital marketer to lead and support the implementation and execution of omnichannel campaigns for key respiratory brands in selected EU countries. This role is a key member of an agile Scrum Team, supporting assigned brands to successfully deliver the team s mission.

Key Responsibilities

In this role, you will:

Support the strategy and lead the execution of integrated omnichannel campaigns for assigned brands, ensuring timely delivery, customer segmentation, and precise targeting.
Collaborate closely with Medical Affairs Managers to plan and execute campaigns, including digital customer experience (DCX) user journeys and multi-channel content planning. Coordinate with cross-functional stakeholders and external partners, such as media agencies and local operating company (LOC) representatives, to ensure seamless campaign delivery. Execute (or guide vendor execution) of content tagging and campaign performance tracking in alignment with the Client s analytics framework. Provide tagging instructions for all campaign assets. Conduct monthly performance reviews, analyze key data sets, extract insights, and present optimization recommendations to senior management during agile sprint retrospectives. Partner with digital and analytics leads to ensure optimal usage of global platforms, adopting the latest features, best practices, and tools. Manage forecasting and prioritization of content and campaign activities with vendors, ensuring governance and timely execution. Oversee digital and translation vendors, perform compliance checks and ongoing monitoring to mitigate risk. Lead the development, implementation, and continual refinement of a customer-centric digital marketing framework.

What This Role Offers You

This opportunity will allow you to grow your career by taking ownership of key digital marketing activities. You ll develop valuable experience in:
Mindset: Adopting an agile and entrepreneurial mindset to innovate and solve complex marketing challenges.

Must Have

Capability:

Proven success in omnichannel strategy and campaign execution, including media and content planning.
Experience with third-party HCP marketing platforms and modular content strategies. Strong project planning and execution discipline. Ability to distill insights from analytics to optimize campaign effectiveness.

Stakeholder Management:

Effective collaboration with production agencies, Medical Affairs Managers, and external vendors.
Coordinating with internal compliance, medical, and other subject matter experts.

Customer Focus:

Deep understanding of customer needs and digital industry trends to inform campaign design and delivery.

Required Qualifications

We are seeking professionals with the following qualifications:
Experience working on Rx pharmaceutical brands. Degree in Digital Marketing or a related discipline, with strong experience in omnichannel execution. Understanding of customer segmentation and targeting strategies. Hands-on experience with content creation and copy approval processes (e.g., digital content platforms). Proven internal engagement skills and ability to build strong networks. High personal accountability and demonstrated success in delivering complex, high-impact projects.

Good to have

The following are not mandatory but would be a plus:

Knowledge of the Asthma and COPD competitive landscape in one or more EU markets.
Demonstrated excellence in building internal credibility and insight-sharing through a robust network.

EQUAL OPPORTUNITY

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Associate Manager - Marketing Operations