Associate Manager - CRM Operations - Top Indian Digital Conglomerate

Role Title:

Function/Sub-Function/Vertical:

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Work Experience:

About the Team:

The CRM team is focused on strengthening retention among existing customers by leveraging outbound communication channels. By strategically utilizing all CRM touchpointsincluding push notifications, email, SMS, RCS, and WhatsApp, the team aims to drive deeper engagement and maximize conversions.

Purpose of the Role:

This role is part of the Central Marketing Team and is responsible for driving operational excellence by leveraging data-driven insights. The focus will be on optimizing customer segmentation and campaign performance through effective use of marketing tools and analytics.

Roles and Responsibilities:

• Responsible for campaign operations focused on customer lifecycle management, usage and long-term retention.
• Own the pre and post campaign execution process i.e. segmentation & targeting, campaign development & flow, campaign governance, campaign reporting and analysis.
• Ensure optimal use of marketing automation tool functionalities to ensure campaign execution, tracking, reporting in a seamless and efficient manner.
• Query database to create segments based on complex parameters.

Critical Competencies for the Role:

• Data Analysis and Analytical Skills
• Good problem-solving capability with go-getter attitude

Desired Skills and Experience

• Educational Qualifications

Required:

• 1-2 years in managing large scale marketing campaigns in a bank/ telecom/ ecommerce/ coalition loyalty program/ direct marketing agency
• Experience across database querying, data analysis, reporting and campaign management
• Understanding of campaign measurement norms, A/B testing
• Excellent critical thinking, and analytical skills are essential
• Understanding of direct marketing best practices across email, SMS, mobile push, web push etc.
• Professional Certifications: NA

Technical Skills and Subject Knowledge

• Experience working with MoEngage too
• SQL Querying