Assistant Manager - Brand Marketing

• Product Development Strategy
• Support brand manager with insights from Market Research
• Industry & Competition Feature Trends
• Competition Pricing & Sales Mix
• Competition launch calendar ensuring product is future protected for changes in the competitive environment
• Product Launch & GTM Strategy
• Assist in developing brand positioning & communication strategies
• Assist BMs in managing the cross functional teams to execute the projects within assigned timelines & budgets
• Escalate the deviations from launch calendar
• Suggest risk mitigation & course correction in case of deviations
• Developing the Marketing Campaign
• Coordination with mainline agency for developing the ATL assets & marketing collaterals
• Analyze the Print/TVC/OOH plans
• Coordinate with BTL agencies during promotional activities & marketing events
• Coordinate with digital team for brand content generation
• Brand Management
• Coordinate & collaborate with Market Research team to identify the consumer trends & needs Support BM with activities pertaining to brand building
• Keep track & analyze the competition brand messaging
• Track the ORM responses ensuring positive conversations around the brand
• Marketing Support to Assist Sales
  

Internal

• Regional retail marketing/ sales team Campaign execution in the field, Sales Toolkits, Customer feedback.
• Marketing services, Customer Insight, Media planning
• Digital Team, ORM, Digital selling tools, Website updating, Digital Marketing.
• Product line teams, Plan product Interventions
  

External

• Education :- MBA ( Marketing)
• Relevant Experience : 4-10 Years Marketing and sales
• Product Management
• Branding & Communication
• Project management
  

Skills & Competencies

• Passion for automotive industry and products
• Strong Communication skills
• Creative approach to problem solving
• Ability to interact with a variety of departments and integrate well
• Analytical , focused on problem solving
• Optimistic and self driven