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Advertising Strategic Manager

Advertising Strategic Manager

Amazon

3 - 8 years

12 - 13 Lacs

Mumbai

Posted:3 days ago| Platform:

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Skills Required

Display advertising Project management Market intelligence E-commerce Troubleshooting Operations digital advertising Product marketing CRM Salesforce

Work Mode

Work from Office

Job Type

Full Time

Job Description

Amazon Advertising operates at the intersection of eCommerce and advertising, offering a rich array of digital display advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach customers on Amazon.in, across our other owned and operated sites, on other high quality sites across the web, and on millions of mobile and tablet devices. We put the customer at the heart of everything we do and work backwards, including in advertising.
If you re obsessed with being a part of digital advertising that informs instead of interrupts; that helps customers (advertisers) deliver great products and brands, not just impressions; and that empowers customers to be decisive, rather than distract them then we want you to come join us and make advertising even better. -Become an expert on Amazon solutions and adapt recommendations based on advertiser needs -Develop annual brand plans and campaign media plans -Analyze campaign performance against key metrics to identify, recommend, and implement optimizations to increase efficiency, drive high renewal rate and meet clients KPIs -Monitor and communicate campaign progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns -Consult and educate advertisers with insights and solutions to achieve greater results on Amazon -Strong project management skills to impact process improvements -Work cross-functionally with sales and other Amazon partners to drive revenue and increase advertiser satisfaction -Leverage our suite of rich data, targeting and product channels to collaborate with the other teams in the development of tailored solutions that meet clients goals -Troubleshoot any technical or implementation issues, collaborating with internal teams to develop quick and sound solutions -Serve as a source of market intelligence for other areas of the Advertising team (e.g., product development, product marketing, pricing) and assist in the development of best practices and operational efficiencies -Co-lead monthly and quarterly reviews with advertisers A day in the life The candidate in the role will spend 50% of their time strategizing for the clients, while the other half will be spend on operational and executional elements like setting up campaigns, optimizing for better delivery, tracking, reporting and evaluating. 3+ years of sales experience Experience with sales CRM tools such as Salesforce or similar software Experience in advertising Experience in DSP/ad network sales Experience building high-velocity ad products Experience working in e-commerce

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Advertising Strategic Manager