Technical Content Writer

Company Description:

IceCube Digital is a leading web design, web development, and mobile app development agency with over 10 years of experience. We specialize in delivering projects using Magento, Shopify, WordPress, PHP, Joomla, Typo3, and mobile app technologies. Our dedicated team takes pride in providing exceptional services to our valued customers, as evidenced by the great testimonials we receive.

Job Details:

Location - Opp. Rajpath Club, S. G. Highway, Ahmedabad

Experience - 2 to 4 years (IT industry)

Mode - Work from Office only

Responsibilities:

• Content Creation

  : Develop high-quality written content for websites, blogs, product descriptions, email campaigns, social media, and other digital platforms.

• SEO Optimization

  : Research keywords and implement SEO strategies to create search-engine-friendly content that drives organic traffic.

• Brand Voice

  : Understand and maintain the brand's tone, style, and voice across all content. Ensure content aligns with both client requirements and business objectives.

• Content Strategy

  : Collaborate with the content team and marketing specialists to strategize and create content calendars and long-term campaigns.

• Research

  : Stay up-to-date with industry trends, best practices, and competitors to ensure content remains relevant, informative, and engaging.

• Editing and Proofreading

  : Edit and proofread content for clarity, grammar, style, and accuracy.

• Collaboration

  : Work closely with designers, developers, and other teams to produce well-rounded and effective content.

• Client Communication

  : Interact with clients (if necessary) to gather requirements, discuss content goals, and present content strategies or drafts.

• Analytics

  : Measure content performance using analytics tools and suggest improvements to enhance engagement and conversions.

• Experience

  : 2-4 years of proven experience in content writing, specifically in the IT, e-commerce, or digital marketing domains.

Key Requirements:

• Communication:

  Strong verbal and written communication skills, Strong command of the English language with excellent writing, editing, and proofreading skills, with the ability to effectively convey ideas.

• SEO Knowledge

  : Hands-on experience with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, or similar) and implementing SEO best practices in content.

• Industry Knowledge

  : Familiarity with trends in IT services, e-commerce platforms, and digital marketing strategies.

• Adaptability

  : Ability to write for various types of content, including blog posts, website copy, social media, white papers, and case studies.

• Understanding of Google’s Helpful Content Update & E-E-A-T Principles:

  Ability to create original, people-first content that aligns with Google’s Helpful Content System and demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) - ensuring content ranks well and builds credibility.

• Familiarity with AI-assisted Content Tools (with a human-first approach):

  Proficient in using AI tools (like ChatGPT, Grammarly, SurferSEO, Jasper, etc.) to streamline content ideation and creation - while ensuring the final output is human-edited, engaging, and free from AI detection issues.