Social Media Manager & Content Creator

Job Summary: Lxir Medilabs Pvt. Ltd. is seeking a highly skilled and passionate Media Manager cum Content Creator to drive our digital marketing efforts and enhance our brand presence. The ideal candidate will possess a deep understanding of marketing principles, exceptional content creation abilities, and proven expertise in managing Google Ads and Social Media Ads. This role is crucial for increasing brand awareness, engaging our target audience, and ultimately contributing to our company's growth.

Key Responsibilities:

• Strategic Marketing & Campaign Management:
• Develop and execute comprehensive digital marketing strategies aligned with company objectives to increase brand awareness, engagement, and conversions.
• Plan, implement, and optimize Google Ads campaigns (Search, Display, Shopping, etc.) to achieve target ROAS and reach relevant audiences.
• Manage and optimize social media advertising campaigns across platforms (e.g., Facebook, Instagram, LinkedIn, YouTube) to maximize reach, engagement, and lead generation.
• Monitor and analyze campaign performance, providing regular reports and actionable insights to improve future strategies.
• Stay updated with the latest digital marketing trends, tools, and best practices.
• Content Creation & Management:
• Conceptualize, create, and produce high-quality, engaging, and original content across various formats, including but not limited to:
• Website content (blog posts, articles, landing page copy)
• Social media posts (text, image, video)
• Email marketing content (newsletters, promotional emails)
• Ad copy for Google and Social Media campaigns
• Infographics, presentations, and other visual assets
• Ensure all content is on-brand, consistent in tone and style, and optimized for SEO.
• Manage and maintain content calendars to ensure timely and consistent content delivery.
• Collaborate with internal teams to gather information and ensure content accuracy.
• Brand Awareness & Engagement:
• Implement innovative strategies to significantly increase brand awareness and recall within our target market.
• Actively engage with the online community, fostering meaningful interactions and building brand loyalty.
• Identify and leverage opportunities for collaborations, partnerships, and influencer marketing to expand brand reach.
• Monitor brand mentions and online reputation, addressing feedback and managing the brand's image effectively.
• Analytics & Reporting:
• Utilize analytics tools (e.g., Google Analytics, social media insights) to track, measure, and report on the performance of all digital marketing activities.
• Provide data-driven recommendations for optimization and growth.
• Prepare and present regular performance reports to management.

Required Skills & Qualifications:

• Proven work experience (minimum 2-3 years preferred) as a Media Manager, Content Creator, Digital Marketing Specialist, or similar role.
• Deep knowledge and hands-on experience in digital marketing strategies and execution.
• Demonstrable expertise in managing and optimizing Google Ads campaigns (Google Ads Certification is a significant plus).
• Strong command of Social Media Ads platforms and best practices.
• Exceptional content creation skills with a strong portfolio showcasing diverse content formats.
• Excellent written and verbal communication skills in English.
• Solid understanding of SEO principles and their application in content creation.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Ability to work independently and as part of a team in a fast-paced environment.
• Proactive, results-oriented, and highly organized with strong attention to detail.

Preferred Qualifications (Bonus Points):

• Bachelor's degree in Marketing, Communications, or a related field.
• Experience in the [mention your specific industry, e.g., FMCG, e-commerce, wellness] sector.
• Knowledge of email marketing platforms.

Contact Details:

• Contact Number: +91 7876041739
• Mail: director@aurummedicare.com

Job Types: Full-time, Permanent

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Leave encashment

Schedule:

• Day shift

Work Location: In person