Social Media Manager

Amaraa is seeking a dynamic and creative Social Media Manager to join our team. This role is ideal for someone passionate about digital marketing and eager to gain hands-on experience in social media management, content creation, and influencer marketing. As a Social Media Manager, you will play a key role in developing and implementing marketing strategies to enhance Amaraa's brand presence across social platforms.

Key Responsibilities:

• Social Media Calendar Assistance:
• Strategically plan a content calendar and schedule posts across social media platforms like Instagram, Pinterest, and YouTube based on trends and performance insights to ensure a consistent and engaging online presence for Amaraa.
• Content Creation: Generate innovative ideas for social media content that align with Amaraa's branding, marketing, and storytelling goals. Creativity is crucial for captivating our audience.
• Reels & Video Creation: Assist with ideating, shooting, and editing short-form videos using tools like CapCut, VN, or InShot.
• Graphic Design: Design eye-catching visuals using Canva and assist with image resizing/ editing to maintain consistency across platforms.
• Campaign Management: Help plan and execute email and WhatsApp marketing campaigns. This includes crafting engaging messages, segmenting audiences, and monitoring campaign performance.
• Influencer Marketing Projects: Actively participate in influencer and stylist
• collaborations, including researching relevant talent, initiating outreach, and coordinating campaign deliverables to resonate with our target audience.
• Blog Contribution: Contribute compelling written content for our blog that reflects maraa's tone and values, and speak neaningfully to our community

Skills and Qualifications:

• Creative Mindset: Ability to think outside the box and bring fresh, innovative ideas to the table.
• Proficiency in English: Strong writing and verbal communication skills.
• Strategic Thinking: Awareness of platform-specific trends and the ability to tailor content accordingly.
• Technical Skills:
• Canva for graphic design and content creation
• CapCut/VN/InShot for reel and video editing
• Image resizing/editing for different platforms
• People Skills: Comfortable speaking with stylists and influencers, building genuine professional relationships.
• Educational Background: Currently enrolled in or recently graduated from a marketing, communications, or fashion-related field.

What We Offer:

An opportunity to work with a vibrant team and contribute to exciting, high-impact projects. Gain real-world experience in digital marketing, including influencer coordination, social content development, and brand storytelling.

Job Criteria:

• Based in Mumbai
• Full-time position
• Office location: Andheri (West)

Bonus: Candidates with a marketing or fashion background will be given preference.