Senior Vice President Global Marketing

As the Marketing Head for Transaction Banking Products at Intellect Design Arena, you will play a pivotal role in developing and executing comprehensive marketing strategies to enhance brand awareness, generate leads, and engage customers. Your responsibilities will encompass various marketing activities such as digital marketing, event planning, content creation, and partnership development. Collaborating closely with sales, product, and customer success teams, you will lead a marketing team to achieve business objectives effectively. Your key responsibilities will include: - Strategic Marketing Planning and Execution: Develop and implement a strategic marketing plan aligned with company goals. Identify target markets, customer personas, and competitive positioning to guide marketing efforts. Set measurable goals and KPIs to monitor performance. - Lead Generation: Design and implement lead generation campaigns across multiple channels. Utilize marketing automation tools to nurture leads through the sales funnel and ensure alignment with the sales team. - Digital Marketing: Oversee the company's online presence, manage content creation, and develop a content calendar for consistent engagement across various platforms. - Events and Conferences: Plan and execute industry events, webinars, and conferences to promote the platform and enhance brand visibility. - Partnerships and Alliances: Identify strategic partnerships to expand marketing reach and create joint marketing campaigns. - Brand Management: Ensure consistent brand messaging and visual identity across all channels. - Performance Tracking: Analyze and report on the effectiveness of marketing initiatives, using data-driven insights to optimize strategies. To qualify for this role, you should ideally have an MBA from a Tier 1 institution and over 18 years of experience in B2B marketing, with a significant portion in a leadership role within the Banking or Fintech industry. Experience in platform businesses and a strong understanding of digital marketing channels within the banking sector are highly desirable. Excellent communication skills, comprehensive knowledge of the software industry, and a track record of successful brand management are essential attributes for this position. Intellect Design Arena Ltd is a global financial technology leader, offering intelligent solutions to financial institutions worldwide. With a focus on innovation and customer-centric design, Intellect is dedicated to providing cutting-edge technology solutions that empower financial institutions to stay ahead in a rapidly evolving industry. For more information about Intellect Design Arena Ltd and its innovative solutions, please visit https://www.intellectdesign.com.,