Senior Manager-Marketing Domestic-Commercial 2-TMPV

Purpose of the Role
Assist the BRAND custodian in conceptualising and executing Product development and Communications through the lifecycle of the Product. Developing a deep understanding of the current and future customer and their evolving needs and tastes. Input the insights to the Brand Manager to develop the best suited product configurations, USPs, as well as incisive and relevant communication. Keep and extremely close touch with customer feedback about the product by meeting customers, keeping a track of owner groups and blog, managing customer queries online and maintaining ORMEvolve the optimum media mix suitable for the Target customer and work closely with the Digital and Offline media teams to execute campaigns. Develop and execute innovative POS and Sales Toolkits to ensure the field team have all the ammunition to be able to demonstrate, compare and sell the product in the showrooms.Job Responsibility

• Product Development Strategy
  

Support brand manager with insights from Market Research
Industry & Competition Feature TrendsCompetition Pricing & Sales MixCompetition launch calendar ensuring product is future protected for changes in the competitive environment

• Product Launch & GTM Strategy
  

Assist in developing brand positioning & communication strategies
Assist BMs in managing the cross functional teams to execute the projects within assigned timelines & budgetsEscalate the deviations from launch calendarSuggest risk mitigation & course correction in case of deviations

• Developing the Marketing Campaign
  

Coordination with mainline agency for developing the ATL assets & marketing collaterals
Analyse the Print/TVC/OOH plansCoordinate with BTL agencies during promotional activities & marketing eventsCoordinate with digital team for brand content generation

• Brand Management
  

Coordinate & collaborate with Market Research team to identify the consumer trends & needs
Support BM with activities pertaining to brand buildingKeep track & analyse the competition brand messagingTrack the ORM responses ensuring positive conversations around the brand

• Marketing Support to Assist Sales
  

Support sales team developing sales collaterals, Training tools, product comparisonsStakeholder Profiles & Nature of Interactions

Internal

Product line teamsRegional retail marketing/ sales teamCampaign execution in the field, Sales Toolkits, Customer feedback.Marketing servicesCustomer Insight, Media planningDigital TeamORM, Digital selling tools, Website updation , Digital Marketing.Plan product Interventions

External

Agency PartnersCo-create and execute communication , media plans , activations and events.Desired Candidate Profile

• Education :- MBA ( Marketing)
• Relevant Experience : 2-5 Years Marketing and sales
• Product Management
• Branding & Communication
• Project management
  

Skills & Competencies

• Passion for automotive industry and products
• Strong Communication skills
• Creative approach to problem solving
• Ability to interact with a variety of departments and integrate well
• Analytical , focussed on problem solving
• Optimistic and self driven