Senior Graphic Designer

Job Title

Department

Location

Reporting To

Employment Type

Role Overview

Demos Project

Key Responsibilities

Conceptualization & Design Execution

• Produce high-quality visuals:

  Posters, Carousels, Infographics, flyers, Thumbnails, and Event Graphics.

• Translate political briefs and ideas into compelling and informative visual stories.
• Customize designs for varied campaign types and audience groups.

• Integrate Tamil motifs, typography,

  and cultural symbols as required.

Visual Branding & Consistency

• Develop and manage visual templates for recurring content series.
• Establish and ensure adherence to design style guides for

  fonts, color schemes, layout arrangements, iconography, watermarking,

  and

  campaign branding.

• Enforce consistency across all campaign creatives.

Leadership & Quality Assurance

• Supervise and mentor junior designers and interns

  , ensuring high daily output quality.
• Review creatives for visual precision, brand consistency, and sensitivity.
• Coordinate closely with the Creative Director to manage team workflows and meet deadlines.

Cross-Functional Collaboration

• Closely collaborate with copywriters, video editors, social media managers, and advertising teams.
• Participate in briefings to align graphics with campaign messaging.
• Integrate platform analytics and feedback to improve visual strategy.

Platform-Specific Optimizations

• Optimize and adapt graphics for:

1. Instagram/Facebook

   : Carousels, quote graphics, regional language visuals

2. YouTube

   : Thumbnails, banners, channel graphics

3. Twitter/X

   : Text visuals, topical cards, one-liners

• Ensure all creatives adhere to technical specifications and platform standards.

Political & Cultural Sensitivity

• Design materials reflecting the political landscape and cultural sentiments of Tamil Nadu.
• Respond rapidly to current events with on-brand visual communication.
• Maintain strict ethical standards in all campaign visuals.

Required Qualifications

Education:

• Bachelor’s or Master’s in Visual Communication, Graphic Design, Fine Arts, or related fields.

Experience:

• 4–6 years

  in a design or content creation role (preferably in political, campaign, media, or agency environments).
• Experience creating

  multi-platform content for Tamil-speaking audiences

  highly preferred.

Required Skills

• Proficient in

  Adobe Photoshop

  and

  Adobe Illustrator.

• Familiarity with

  InDesign

  and

  Canva

  .
• Experience with

  bilingual layouts

  , especially English and Tamil.
• Skilled in Tamil

  typography

  and regional visual elements.
• Strong creative skills in visual

  storytelling

  ,

  brand system development, quick ideation,

  and

  attention to detail.

• Proven leadership experience in supervising and mentoring design teams.
• Experience managing quality control and delegating tasks.
• Excellent collaboration abilities to work with writers, video editors, social media, and advertising teams.

Additional Skills

• Competency in

  sound design

  .
• Ability to

  source

  and

  curate video footage

  .
• Understanding of political thought and context.
• Experience handling AI content generation tools for creative workflows.
• Motion or animation design experience (considered a plus, not mandatory).

Work Environment

• Willingness to work late hours and weekends during peak campaign periods.
• Strict confidentiality on sensitive political materials.
• High-pressure, feedback-driven work settings.