Senior Executive/AM - Merchandising

Role Details - Function

SME & Online | Marketing

Location

Designation

Role Related Skills

(a) Digital Merchandising exposure

(b) UI/UX designing

(c) Category Management

Role Objective

The role requires a highly motivated self-starter who can leverage highly integrated partnerships with marketing, merchandising, and product/tech teams, and incorporate creative concepts with strong analytical insights to enhance overall site experience.

Role Responsibilities

• To provide recommendations, strategy and execution on where and how merchandise should be placed to maximize product interest, customer experience and conversion to sale.
• To work closely with UX team members to ensure an intuitive navigation to optimize customer experience.
• To develop and implement the visual strategy for displaying products.
• To lead merchandising efforts of all online product.
• To analyze traffic patterns to understand customer behavior & shopping patterns. Develop recommendations based upon analysis.
• To review the styling direction of new product images to ensure that customers receive the most helpful and accurate visual depiction of our products.
• To collaborate with team on site presentation strategy across categories to ensure categorization, sequencing, copy, imagery and cross-selling are optimal and customer facing.

Qualification & Experience

Essential/ Desirable

Work Experience

2+ years of experience in e-commerce merchandising

Essential

Knowledge/ Skills

Solid understanding in e- commerce KPIs and Site Merchandising metrics to drive business results.

Experience of utilizing a framework to analyze and report on e- commerce merchandising performance.

Essential

Education

Graduate + MBA from a tier 1/1.5 Institute

Essential