Public Relations Officer

EF IF Diamond Jewellery is a premium fine jewellery brand dedicated to timeless elegance and uncompromising quality. Known for our exceptional EF color and IF clarity diamonds, we craft jewellery that blends tradition with modern aesthetics. As we grow our presence, we seek a passionate and polished Public Relations Officer to elevate our brand through strategic communication and media relations.

Role Summary:

As the Public Relations Officer, you will be the face of the brand to the media, influencers, and public. Your role is to craft a strong brand narrative, manage external communications, build media relationships, and ensure consistent representation of EF IF Diamond Jewellery across all PR channels.

Key Responsibilities:

• Media Relations:
• Build and nurture relationships with lifestyle, fashion, and luxury media outlets.
• Pitch and secure high-quality media coverage in print, digital, and broadcast channels.
• Maintain a database of key media contacts and track coverage.

• Press Communications:
• Draft and distribute press releases, media kits, and brand announcements.
• Coordinate media interviews, press events, and product placements.
• Monitor and respond to press inquiries in a timely and brand-appropriate manner.

• Influencer & Celebrity Engagement:
• Collaborate with stylists, celebrities, and influencers for jewellery placements.
• Curate and manage gifting strategies and brand collaborations.
• Track ROI on influencer campaigns and placements.
• Event & Brand Activation Support:
• Support in planning and executing media-facing events, launches, and exhibitions.
• Oversee press attendance and coverage of brand events.

• Crisis Communication:
• Assist in managing brand reputation during crises.
• Prepare holding statements and manage sensitive communication with guidance from senior leadership.

• Internal Coordination:
• Collaborate with marketing, social media, and design teams to ensure aligned brand messaging.
• Share media coverage reports and PR performance analytics with stakeholders.

Key Requirements:

• Bachelor's or Master’s in PR, Communications, Journalism, or related field.
• 0–2years of PR experience, ideally in the luxury, fashion, or jewellery space.
• Strong network of media contacts in fashion/lifestyle domains.
• Excellent writing, communication, and presentation skills.
• Confident, articulate, and poised in high-profile and press-facing scenarios.
• Ability to manage multiple priorities in a fast-paced luxury brand environment.
• Knowledge of jewellery trends, luxury consumer behavior, and influencer marketing is a plus.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Work Location: In person