PPC Specialist

Job Description

Key Responsibilities Plan, execute, and optimize paid ad campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram) Handle full campaign lifecycle: audience research, ad copy, bidding, budgeting, and analytics Implement link cloaking and link forwarding strategies where required (especially for grey/niche funnels) Analyze and interpret ad performance using Google Analytics, Tag Manager, and Facebook Pixel Optimize ROI through A/B testing, keyword planning, and CTR improvements Submit proof of past performance (screenshots or reports) of successful campaigns Work with content, design, and tech teams to align landing pages with ad strategies Ensure all campaigns comply with platform policies while applying advanced strategies like cloaking when necessary Requirements Minimum 3 years of hands-on experience in running Google & Meta Ads Proven track record of generating conversions/leads/sales — must show performance screenshots during the interview Experience with ad cloaking , tracking links , and affiliate/CPA funnel strategies Strong understanding of CTR, CPC, ROAS, and ad retargeting Ability to write effective ad copies and manage creatives Tools knowledge: Google Ads, Meta Business Manager, Google Analytics, GTM, ClickMagick, Voluum (optional) Must be result-oriented with clear knowledge of ad account health, warm-up, and quality score Interested candidates can share resume at anchalhr@chainbull.net Job Type: Full-time Pay: ₹15,217.41 - ₹46,529.20 per month Schedule: Day shift Ability to commute/relocate: Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required) Application Question(s): 2years of experience into Meta ads Experience: PPC: 2 years (Required) Work Location: In person