PPC Analyst | Google & Meta Ads

Experience           2 to 3 years

Job Type

Location

Salary Package

We are seeking a Performance Marketer with expertise in paid advertising, ideation, and client handling, who is research-driven, stays updated on industry trends, and excels at boosting campaign performance through innovative strategies using Google AdWords, Meta Ads, and SKAG.

Key Responsibilities:

• Lead and manage end-to-end campaigns on platforms such as Google AdWords and Meta Ads.
• Develop creative and effective strategies using advanced techniques like SKAG and audience targeting.
• Collaborate with clients to understand their objectives and translate them into actionable ad campaigns.
• Continuously research and ideate novel approaches to enhance campaign performance and ROI.
• Monitor campaign metrics and optimize based on data insights to maximize effectiveness.
• Conduct A/B testing for ads and landing pages, ensuring creative solutions are data-driven.
• Stay updated on the latest trends, tools, and innovations to apply cutting-edge techniques.
• Present campaign performance reports to clients and suggest future improvements.
• Oversee keyword research, competitive analysis, and audience segmentation.
• Mentor junior team members, providing guidance on campaign management and industry best practices.

Key Skills:

• Excellent English (Both Written and Verbal)
• Google AdWords
• Strong Comprehension
• Meta Ads
• Data-Driven Insights
• Industry Trend Tracking 
• Campaign Monitoring
• Client Communication
• Campaign Setup
• Ideation & Creative Collaboration
• Performance Reporting
• Presentation Skills

Educational Qualification:

• Bachelor’s degree in Marketing, Business, or a related field.
• Google AdWords Certification (preferred).
• Relevant courses or certifications in digital marketing (optional)