Personal Brand Content Strategist

Our client is a founder and thought leader building a personal brand around business strategy, entrepreneurship, and leadership. They’re active across LinkedIn, Instagram, and podcast platforms, and are looking for someone to help drive, shape, and scale their content presence with consistency, creativity, and intention.

Need to have qualifications:

- 2+ years of experience in content strategy, personal branding, or social media management

- Excellent copywriting and storytelling skills

- Experience repurposing long-form content (e.g., podcasts, interviews) into short-form content (e.g., Reels, carousels, tweets)

- Familiarity with growth tactics across LinkedIn, Instagram, and TikTok

- Confident working closely with founders or executives

- Strong sense of ownership and initiative (a “driver” not a follower)

- Excellent verbal and written communication skills

- Comfortable managing and improving content systems and workflows (e.g., Notion, Airtable, Trello)

Nice to have qualifications:

- Experience editing short-form video content (Reels, TikToks)

- Background in thought leadership, coaching, or startup ecosystems

- Familiarity with scheduling tools (e.g., Buffer, Later, Metricool)

- Interest in personal development and business content

Responsibilities:

- Work directly with the founder to shape and execute their personal brand content strategy

- Repurpose podcast episodes and long-form ideas into multiple content formats: carousels, short videos, quote cards, blog summaries, etc.

- Take ownership of the content calendar and drive consistent weekly output

- Help script, ideate, and sometimes oversee production of short-form video content

- Write compelling captions, hooks, and posts that align with the founder’s tone and audience

- Coordinate with designers or editors as needed to bring content to life

- Track performance and surface insights to continuously improve content direction

- Propose new initiatives, formats, or themes to grow engagement and visibility

Role ID: 0161