Performance Marketing Manager

TMS Group

2 years

0 Lacs

Chalakkudy Kerala India

Posted:2 days ago| Platform:

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Skills Required

marketing ads analyze data targeting content tracking reports shopify communication analytics

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities:

Plan, execute, and optimize ad campaigns across
Meta (Facebook/Instagram), Google Ads, YouTube
, and other platforms.
Manage a
minimum monthly ad spend of ₹2L+ in ecommerce
and
₹1L+ in lead generation
campaigns.
Analyze performance data to improve
ROAS, CPL, and CPA
.
Perform
A/B testing
on creatives, copies, targeting, and landing pages.
Collaborate with creative, content, and dev teams to ensure alignment.
Maintain proper
tracking using UTM parameters, pixel setup, and GTM
.
Provide clear reports with actionable insights.

Must-Have Requirements:

Minimum 2 years of hands-on experience
in running paid ads on Meta and Google.
Proven track record of handling:
₹2L+ monthly spend in ecommerce.
₹1L+ monthly spend in lead generation.
Strong command of
Shopify analytics
and performance attribution.
Good communication skills — written and verbal.
Familiarity with tools like
Google Analytics, Google Tag Manager
, and
Google Data Studio
.

More Jobs at TMS Group

Performance Marketing Manager

Chalakkudy, Kerala, India

2.0 - 2.0 yrs

Salary: Not disclosed

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