Performance Marketer (Meta + Google Ads)

We’re looking for a result-driven Performance Marketer who can independently plan, execute, and scale paid marketing campaigns across Google and Meta (Facebook/Instagram). The role involves working across two business verticals:

• MOVE – I Am On The Move: A fitness-tech platform offering virtual events, running/cycling challenges, and corporate wellness programs.
• Brand Circus Events: A leading event management agency that manages marathons, conferences, expos, and ticketed public events across India.

Your job is to maximize ROI on ad spends, generate qualified leads, drive event registrations, and grow our digital reach.

Key Responsibilities:

• Ad Campaign Management
• Create, run, and optimize paid ad campaigns on Meta (FB/IG) and Google Ads (Search, Display, YouTube).
• Manage budgets, set objectives, and monitor daily performance for lead generation, ticket sales, app installs, etc.
• Event Marketing
• Plan geo-targeted campaigns for city-based events (marathons, expos) to drive registrations.
• Promote virtual events and challenges through strategic targeting and retargeting.
• ROI Optimization & Funnel Setup
• Build and optimize lead funnels using WhatsApp automation, ManyChat, landing pages, etc.
• Minimize cost per lead/conversion while improving ROAS and retention.
• Analytics & Reporting
• Set up tracking via Meta Pixel, Google Tag Manager, and UTM links.
• Prepare weekly reports with campaign insights, learnings, and suggestions.
• Collaboration & Strategy
• Work with content and design teams to develop ad creatives and landing pages.
• Suggest new growth strategies and campaign ideas based on performance trends.

Qualifications & Skills:

• 2+ years of experience in running Meta and Google ad campaigns.
• Proven track record in lead generation and sales through paid ads.
• Strong understanding of ad KPIs: CPL, CTR, ROAS, CPA, etc.
• Hands-on experience with tools like Google Analytics, Meta Ads Manager.
• Knowledge of automation tools like ManyChat, Zapier, or WhatsApp APIs is a plus.
• Excellent communication, reporting, and analytical thinking skills.

Nice to Have:

• Experience in event marketing or fitness/wellness-related platforms.
• Understanding of audience behavior in India across Tier 1/2/3 cities.

What We Offer:

• Diverse projects across virtual and on-ground events.
• Flexible work environment.
• Opportunity to grow with two high-potential brands.
• Performance-based incentives.

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Paid sick time

Supplemental Pay:

• Performance bonus

Work Location: In person

Expected Start Date: 01/08/2025