Performance Marketing Manager Google Ads (PPC)

5 - 9 years

0 Lacs

Posted:3 days ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

We are seeking an experienced and strategic Performance Marketing Manager with expertise in Google Ads and PPC campaigns. The ideal candidate should have a minimum of 5 years of hands-on experience in paid media, with the ability to lead a team, manage client relationships, and drive measurable results through performance-driven advertising. This role is specifically focused on PPC and paid media performance, excluding SEO-related responsibilities. The emphasis will be on client handling and team management. Key Responsibilities: - Lead and oversee Google Ads campaigns across Search, Display, Video, Shopping, and Performance Max. - Develop and implement strategic PPC campaigns to achieve KPIs like CPA, ROAS, CTR, Conversion Rate, and LTV. - Analyze campaign performance, derive insights, and continually optimize for efficiency and outcomes. - Conduct client meetings, deliver campaign performance reports, and gather strategic insights. - Supervise and mentor a team of performance marketing specialists and PPC executives. - Allocate budgets, delegate tasks, and ensure timely and accurate campaign execution by the team. - Collaborate with internal departments (design/content/web) to fulfill ad requirements and landing pages. - Stay informed about Google Ads features, industry trends, and best practices. Key Requirements: - Bachelor's or Master's degree in Marketing, Business, or a related field. - At least 5 years of experience in PPC / Google Ads campaign management. - Proven track record in handling large-scale paid media budgets. - Strong proficiency in Google Ads Manager, Google Analytics, and Tag Manager. - Demonstrated ability to lead a team, assign tasks, review performance, and offer feedback. - Excellent client communication and presentation skills. - Proficient in analytics and reporting using tools like Excel, Google Sheets, or Data Studio. Preferred Skills (Bonus): - Google Ads Certification. - Familiarity with automation rules and campaign scripts. - Experience in digital marketing agencies or client-facing roles. Job Type: Full-time Work Location: In person,

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