Marketing Executive - ATL/BTL- Karuna Group- Girish Park

Job Title: Marketing Executive / Manager – ATL & BTL

Location: Kolkata ,West Bengal

Salary: upto 25k

Job Summary:

We are seeking a dynamic and results-driven Marketing Executive/Manager to plan and execute ATL (Above The Line) and BTL (Below The Line) marketing strategies. You will be responsible for driving brand visibility, customer engagement, and lead generation through effective media campaigns, activations, and promotional events.

Key Responsibilities :ATL (Above The Line)

• Plan and execute mass media campaigns (TV, Radio, Print, Outdoor).
• Coordinate with creative and media agencies to develop effective ad creatives.
• Ensure brand consistency and messaging across all ATL campaigns.
• Analyze campaign performance and ROI using key metrics.

BTL (Below The Line):

• Organize and manage on-ground activations, exhibitions, roadshows, and in-store promotions.
• Coordinate with vendors, event agencies, and internal teams for smooth execution.
• Plan and execute local marketing activities to boost regional visibility.
• Manage sampling activities, product demos, and influencer collaborations.

Additional Responsibilities:

• Prepare marketing calendars and budgets.
• Monitor competitor marketing activities and suggest proactive strategies.
• Coordinate with sales teams for promotional alignment.
• Maintain reports on marketing effectiveness and lead conversions.

Requirements:

• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• 2–5 years of experience in ATL/BTL marketing.
• Strong understanding of media planning, event management, and brand promotion.
• Excellent communication, negotiation, and organizational skills.
• Willingness to travel for events and activations.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Leave encashment
• Paid sick time
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Application Question(s):

• How many years do you have experience in ATL / BTL Marketing ?

Education:

• Bachelor's (Required)

Experience:

• work : 3 years (Required)

Language:

• English (Preferred)

Location:

• Kolkata, West Bengal (Required)

Work Location: In person