528 Marketing Automation Jobs - Page 8

Minimum 4 years of experience in lead generation, email marketing, cold calling, and client coordination. Strong communication and interpersonal skills. Experience with CRM software for lead management and tracking. Ability to work independently and meet targets consistently. Bachelors degree in Marketing, Business, or a related field. Preferred Qualifications: Experience with bidding platforms such as Upwork, Freelancer, etc., is a plus. Knowledge of digital marketing strategies and tools. Familiarity with marketing automation platforms. What We Offer: Competitive salary and incentive structure. Growth and learning opportunities in a fast-paced environment. Flexible working environment. A supportive team that fosters professional development. Job Profile We are looking for a dynamic and results-driven Lead Generation Manager to join our team in Noida. The ideal candidate will have at least 4 years of experience in lead generation through email marketing, cold calling, client coordination, and lead generation portals such as ZoomInfo, Sales Navigator, and Lusha. Experience with bidding platforms like Upwork and Freelancer will be considered a plus.

ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it , our most valuable asset is our people. Here you ll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients, caregivers and consumers, worldwide. ZSers drive impact by bringing a client first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning; bold ideas; courage an d passion to drive life-changing impact to ZS. Our most valuable asset is our people . At ZS we honor the visible and invisible elements of our identities, personal experiences and belief systems the ones that comprise us as individuals, shape who we are and make us unique. We believe your personal interests, identities, and desire to learn are part of your success here. Learn more about our diversity, equity, and inclusion efforts and the networks ZS supports to assist our ZSers in cultivating community spaces, obtaining the resources they need to thrive, and sharing the messages they are passionate about. In our Technology Solution area, ZS drives enterprise-wide transformation through our innovative technology and operations solutions. We collaborate with our alliance network, including companies such as AWS, Salesforce, and Microsoft, to provide best-in-class solutions to our clients. This role will sit on ZS s global growth marketing team with members in both India and US. What you'll do Own and drive marketing tactics in close collaboration with the Tech & Alliance and growth marketing team. Assist in developing marketing collateral, promotional content and sales enablement content including email copy, brochures, web copy, presentations and sales material through workflow processes across several teams and touchpoints. Execute awareness and lead generation campaigns with demand generation and digital teams, including managing digital and social marketing, e-mail, webinars and paid search. Collaborate with internal comms team to increase awareness of tech & alliance content, sales enablement and events. Develop a deep understanding of our industries and competitive landscape. Create and manage ticketing system for new marketing projects. Generate, qualify and track leads to support campaign execution. Measure and assess marketing activities, reporting on outcomes and ROI. Create content and promotional assets for industry conferences and ZS-hosted events. What you'll bring Exceptional spoken and written American-English communication skills. Bachelor's degree in business discipline, marketing preferred. 2-4 years of marketing experience, professional services or B2B technology marketing (product or solution marketing) preferred. Flexibility to work evening hours, think ahead and leverage time with global colleagues effectively so that individual work achieves maximum impact. Experience translating value propositions into impactful sales materials. Strong MS Office Skills (Word, Excel, PPT etc.), experience with Microsoft Dynamics and marketing automation a plus. Experience working with data and data tools to manipulate, analyze and interpret marketing data and outcome measures. Experience with Gen AI, design, and web tools. Experience balancing multiple tasks and delivering marketing tactics on deadline and within budget. Must be a self-starter with the ability to learn quickly and independently. Perks & Benefits ZS offers a comprehensive total rewards package including health and well-being, financial planning, annual leave, personal growth and professional development. Our robust skills development programs, multiple career progression options and internal mobility paths and collaborative culture empowers you to thrive as an individual and global team member. We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections. Travel Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client-facing ZSers should be prepared to travel as needed. Travel provides opportunities to strengthen client relationships, gain diverse experiences, and enhance professional growth by working in different environments and cultures. Considering applying At ZS, we're building a diverse and inclusive company where people bring their passions to inspire life-changing impact and deliver better outcomes for all. We are most interested in finding the best candidate for the job and recognize the value that candidates with all backgrounds, including non-traditional ones, bring. If you are interested in joining us, we encourage you to apply even if you don't meet 100% of the requirements listed above. To Complete Your Application Candidates must possess or be able to obtain work authorization for their intended country of employment.An on-line application, including a full set of transcripts (official or unofficial), is required to be considered.

Overview The Martech Functional Lead will engage with the business, lead functional scope gathering/analysis for campaigns, transition scope to the development team and validate deliverables within Salesforce to confirm alignment with requirements. Responsibilities Gather requirements for full life cycle of 1P data collection, email/messaging, segmentation and social activation. Steer/Attend important functional meetings with Business and project teams. Analyze requirements and clarify any questions with the business Document requirements in a format understandable by the development team. Keep track of all the campaigns progress and follow up on open items with Agency/Business Discuss and understand SFMC input mechanisms with the business campaign marketing agency - SFTP/API Align file formats to be imported from a source system into campaign platforms. Ensure the dev team follows encryption mechanisms to securely load in the tech platform from an external agency. Define test scenarios and perform quality assurance Help document, and maintain processes, report on common sources of issues or questions, and make recommendations to the Project team. Communicate key insights and findings to the Project team. Qualifications Bachelors degree in IT, Computer Science or equivalent with 12+ years of IT experience, 5+ years as a business analyst. Thorough knowledge of the Business analysis process At least one+ year of experience with SFMC, and understanding of core email marketing and automation concepts. Well-versed with Agile methodologies and processes. Attention to detail and experience in gathering requirements. Ability and desire to work with a high degree of independence and ownership in a geographically distributed team consisting of other developers. Excellent written and verbal communication skills

Job Summary: This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. The key responsibilities will include the following Collaborate with clients to understand their business goals, target audience, and marketing objectives. Identify opportunities for leveraging marketing automation to improve efficiency and effectiveness. Provide expert advice on selecting the most suitable B2B marketing automation platform. Gather business requirements, design process & solution for implementation of marketing automation platforms in B2B environment leveraging tools such as Microsoft Dynamics 365 Marketing CRM, Marketo, Pardot Serve as CRM solution consultant and design lead nurturing workflows, email marketing campaigns, and automated customer engagement programs Work as a BA or Lead the implementation and configuration of B2B marketing automation platforms, such as MS Dynamics 365, Marketo, Pardot Create and execute targeted email campaigns, drip sequences and monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and pipeline impact Develop documentation and training materials to support ongoing platform usage and skill development. Develop knowledge of prevailing trends, financials, and operating drivers across multiple industry segments. Aside from client delivery, the selected candidate will also drive business development efforts.

About Zscaler Serving thousands of enterprise customers around the world including 40% of Fortune 500 companies, Zscaler (NASDAQ: ZS) was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. As the operator of the world’s largest security cloud, Zscaler accelerates digital transformation so enterprises can be more agile, efficient, resilient, and secure. The pioneering, AI-powered Zscaler Zero Trust Exchange™ platform, which is found in our SASE and SSE offerings, protects thousands of enterprise customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Named a Best Workplace in Technology by Fortune and others, Zscaler fosters an inclusive and supportive culture that is home to some of the brightest minds in the industry. If you thrive in an environment that is fast-paced and collaborative, and you are passionate about building and innovating for the greater good, come make your next move with Zscaler. Zscaler has an incredible story to tell, and our Marketing team is committed to sharing it in compelling and expressive ways. Our storytellers, analysts, strategists, and designers are attentive and dedicated to teaching our audience to think about cybersecurity like they never have before. You’ll collaborate with diverse, creative people around the globe to hone the Zscaler brand, increase awareness and demand, support partnerships, and drive home big wins for the world’s cloud security leader and our customers worldwide. We're looking for a Sr. Analyst, Marketing Strategy & Analytics to join our team based in Bangalore. Reporting to the Senior Manager of Marketing Analytics, you will be responsible for: Analyzing data from various sources to produce actionable marketing insights Evaluating marketing campaigns by measuring metrics like lead conversion rates, pipeline generation, ROI, and RoAS Optimizing or creating Tableau dashboards to track marketing campaign performance and inform strategies Developing regular metric reports on campaign performance with improvement hypotheses Integrating account-level insights from multiple sources including marketing automation tools, CRM systems (SFDC), and Snowflake What We're Looking for (Minimum Qualifications) Bachelor’s degree with 3-5 years in analytics, data analysis, or consulting Proficiency in aggregating, organizing, and analyzing large datasets using SQL and Snowflake Understanding of marketing technology platforms like Google Analytics, Salesforce CRM, Marketo, and Segment Experience with visualization tools like Salesforce and Tableau, focusing on design and user experience What Will Make You Stand Out (Preferred Qualifications) Hands-on experience with SFDC, Marketo, Snowflake, Python, and R 1-2 years in data science for experimental designs and hypothesis testing Experience with data pipeline tools for automating data extraction from various platforms and APIs #LI-Hybrid #LI-AM7 At Zscaler, we are committed to building a team that reflects the communities we serve and the customers we work with. We foster an inclusive environment that values all backgrounds and perspectives, emphasizing collaboration and belonging. Join us in our mission to make doing business seamless and secure. Our Benefits program is one of the most important ways we support our employees. Zscaler proudly offers comprehensive and inclusive benefits to meet the diverse needs of our employees and their families throughout their life stages, including: Various health plans Time off plans for vacation and sick time Parental leave options Retirement options Education reimbursement In-office perks, and more! By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines. Zscaler is committed to providing equal employment opportunities to all individuals. We strive to create a workplace where employees are treated with respect and have the chance to succeed. All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws. See more information by clicking on the Know Your Rights: Workplace Discrimination is Illegal link. Pay Transparency Zscaler complies with all applicable federal, state, and local pay transparency rules. Zscaler is committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.

Roles & Responsibilities: Collaborate with clients to analyze business requirements and implement tailored marketing automation strategies using HubSpot CRM. Design and deploy custom workflows, email automation, and lead scoring systems to enhance campaign performance. Configure and optimize HubSpot properties, forms, landing pages , and sales pipelines . Create detailed performance dashboards and reports using HubSpot analytics and custom reporting tools. Deliver onboarding, training, and ongoing support to ensure clients gain full value from HubSpot. Stay updated on HubSpot product updates and best practices to drive continuous improvement. Required Skills: 2-3 years of hands-on experience with HubSpot Implementation, Hubspot Marketing Hub and Sales Hub . Proven track record in creating custom workflows, automation sequences , and lead nurturing campaigns. Strong understanding of HubSpot CMS, integrations , and REST APIs is a plus. Ability to troubleshoot HubSpot features (email, forms, landing pages) and provide solutions quickly. Excellent communication and stakeholder management skills; ability to explain technical solutions in simple terms.

We are looking for a skilled SFMC Developer to join our dynamic team. The ideal candidate will have experience in Salesforce Marketing Cloud (SFMC) and will be responsible for building, managing, and optimizing campaigns and automation within the SFMC platform. This role involves collaborating with various teams to deliver high-quality solutions that meet our clients marketing needs. Key Responsibilities: - Develop and maintain email campaigns, journey builder automation, and integrations using Salesforce Marketing Cloud (SFMC). - Implement and optimize AMPscript, SQL, and HTML for dynamic content and data-driven emails. - Manage SFMC data extensions and audiences for segmentation and targeting. - Work with APIs to integrate SFMC with other Salesforce products and third-party systems. - Troubleshoot and resolve issues related to SFMC and related technologies. - Ensure that campaigns and automations are running optimally and troubleshoot issues as needed. - Lead and guide the team in SFMC development, providing mentorship and technical leadership. - Develop and implement data strategies within SFMC to support analytics and reporting needs. - Collaborate with other teams to ensure seamless integration of SFMC with other Salesforce and external platforms. Required Skills and Qualifications: - 4+ years of experience in Salesforce Marketing Cloud (SFMC) for Sr Software Engineers, 6+ years for Team Leads. - Strong experience with AMPscript, SQL, and HTML for building email campaigns and data extensions. - Knowledge of Journey Builder, Email Studio, Automation Studio, and other SFMC features. - Experience with API integrations and using APIs to connect SFMC to other systems. - Strong understanding of Salesforce CRM and its integration with SFMC. - Experience with marketing automation and email marketing strategies. - Solid understanding of data modeling and segmentation in SFMC. - Ability to troubleshoot and resolve SFMC-related issues in a timely manner. - Strong problem-solving skills and attention to detail. - Excellent communication and collaboration skills.

At Capgemini Invent, we believe difference drives change. As inventive transformation consultants, we blend our strategic, creative and scientific capabilities,collaborating closely with clients to deliver cutting-edge solutions. Join us to drive transformation tailored to our client's challenges of today and tomorrow.Informed and validated by science and data. Superpowered by creativity and design. All underpinned by technology created with purpose. We are seeking a skilled MSD CRM Technical Consultant to join our team and support the design, development, and implementation of Microsoft Dynamics CRM solutions. The ideal candidate will possess strong technical expertise, a passion for problem-solving, and the ability to deliver high-quality solutions tailored to meet business needs. Primary Skills Worked on different CRM / XRM versions. Implemented complete life cycle of least 2 to 3 projects. Expertise technologies like HTML 5 , CSS, SOAP, REST, Angular JS, Javascript Experience in agile deliveries and tight timescale Also having done projects on premise/ cloud support , upgrade and Migrations Must worked on D365 customization and configuration Resolve the technical issues etc. He should be customer facing with excellent analytical and communication skills. Microsoft Power Platform - MS PowerApps, Power Automate, Power Pages, Power Virtual Agent,PowerBI Experience in Integration with third party applications. Must have certified on D365 Sound expertise in DevoPs , GIT, Jira Designed and developed Microsoft Flow, PowerApps and Power BI reports. Worked on Office 365, Dynamics 365 and SharePoint APIs. Marketing automation, RESCO, Scribe, Kingswaysoft, Click dimensions . Secondary Skills Aware of mobility in CRM. Unified Service Desk , CICD, customer insight, omnichannel, Js

As a Campaign Quality Analyst, you are responsible for testing and validating workflow along with creatives as per project guidelines. Your primary responsibilities include: Prepare campaign performance diagnostics to develop actionable tactical insights. Perform peer review and quality assurance/control steps to ensure the quality of the delivered target audience. Validate the workflow against Campaign requirements. Test the waterfall and validate it with a database. Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Graduate with a minimum 3 years of experience in Unica Campaign Automation Tool Experience in Campaign Testing Methodology Expertise in SQL and other testing tools Excellent communication skills Preferred technical and professional experience Exposure to multiple marketing platforms for campaign management operations. Hands-on experience in data segmentation to generate target audience. Skilled in all required email testing before deployment such as multivariate Ambitious individual who can work under their direction towards agreed targets/goals.

Capgemini Invent Capgemini Invent is the digital innovation, consulting and transformation brand of the Capgemini Group, a global business line that combines market leading expertise in strategy, technology, data science and creative design, to help CxOs envision and build whats next for their businesses. Your Role Client Engagement & Advisory: Partner with clients to understand their business goals, CX challenges, and data needs. Provide strategic recommendations on how to leverage data to enhance customer engagement, satisfaction, and retention. Data Strategy Development: Design comprehensive data strategies tailored to client objectives, including customer segmentation, predictive modelling, and personalization. Define KPIs and metrics to measure the success of CX initiatives. Data Analysis & Insights: Analyze structured and unstructured data to derive actionable insights. Leverage advanced analytics techniques, including machine learning and AI, to identify trends and opportunities. Solution Design & Implementation: Collaborate with technical teams to design and implement data platforms, dashboards, and analytics solutions. Drive the implementation of customer data platforms (CDPs), marketing automation tools, and analytics systems. Stakeholder Management: Act as a trusted advisor to business stakeholders. Present findings, recommendations, and reports in a clear, compelling manner Your Profile 8-10 years of experience in data analytics, data strategy, or consulting roles, with a focus on customer experience, marketing, or business transformation. Minimum of 5-8 years of experience in omni-channel marketing, data analytics, or marketing automation implementation, with at least 2 years in a consulting role. 3+ years of experience in marketing orchestration, preferably with hands-on experience using marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign, Braze, Marketo, etc.) and leveraging customer data for personalized, cross-channel campaigns. Bachelors degree in data science, Business Analytics, Computer Science, Marketing, or related fields. Masters degree preferable. Technical Skills: Proficiency in analytics tools (e.g., Python, R, SQL). Familiarity with visualization tools (e.g., Tableau, Power BI). Experience implementing CDP tools (Salesforce CDP, Adobe CDP, Segment etc) Knowledge of cloud platforms (e.g., AWS, Azure, Google Cloud) is a plus. Data Analytics Data modelling Digital Marketing Digital Technology Consulting Data-Driven Marketing Proven track record of contributing to client engagements and delivering data-driven solutions. Strong communication, problem-solving, and interpersonal skills. What you will love about working here We recognize the significance of flexible work arrangements to provide support. Be it remote work, or flexible work hours, you will get an environment to maintain healthy work life balance. At the heart of our mission is your career growth. Our array of career growth programs and diverse professions are crafted to support you in exploring a world of opportunities. Equip yourself with valuable certifications in the latest technologies such as Generative AI. About Capgemini Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of 22.5 billion

Skill required: Marketing Operations - Quality Management Designation: Digital Content Management Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The QA be a part of the team responsible for auditing website for various markets that deliver of marketing services to our client regarding the campaign and content management processes. Broad areas of work include:Auditing campaigns and online content for the websiteCompleting audits as per clients requirements and agreed timelinesEnsure quality and timely completion of auditsEnsure clear feedback on errors Flag risks to quality to the leads and reporting of audit resultsRole requires Digital Marketing Ads & Promotion creation/designIn Quality Management, you will be overseeing all activities and tasks needed to maintain a desired level of excellence. This includes the determination of a quality policy, creating and implementing quality planning and assurance, quality control, and quality improvement. What are we looking for Creative DesignQuality Assurance (QA)Quality AuditingFunctional Skills: 1yr experience in content management process and campaign managementExperience in working with globally distributed teams2 years of experience in a quality process as an auditor preferably in the content management spaceTechnical Skills: Experience in content/campaign management systems like SDL Tridion, AEM,ACM,SFMC etcKnowledge/basic experience in HTML coding and CSSInterpersonal Skills: Strong Interpersonal and communication skills including ability to interact with senior members in the project board.Ability to work independently with minimal supervision as a self-starter and chase down people/teams to achieve closure when required.Ability to take end-to-end ownership of audits by collaborating across teams and individuals.An organized and planned approach to work with the ability to move things swiftly despite several dependencies. Appreciation of the need for documentation. Roles and Responsibilities: The responsibilities / authorities include:Primary activities includeAudit requests for all types of work using standard checklistsTracking audit resultsCompleting audits based on targets and timelinesAdhere to the audit framework when conducting auditsIdentify common defects and devise measures and actions for improvementReporting audit results, feedback and progress on improvements at frequency defined by managementCoach individuals to improve their output qualityMaintain checklists versions and communicate updates to the teamOther management activitiesIdentify operational risks and issues related to current process and indicate to operationsBe flexible to work in shift hours ensuring complete overlap with markets and stakeholdersHelp in overall teams work-load by managing own deliverables and help team when required Qualification Any Graduation

Job Title - GN - SONG - Service - Japan Bilingual - Consultant Management Level: 9-Team Lead/Consultant Location: Bengaluru, BDC10A Must-have skills: Salesforce Development Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills. Job Summary : This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Manage customer journeys across the lifecycle: Leverage the comprehensive suite of analytics, consulting and technology solutions that Accenture offers to create relevant customer experiences across the customer lifecycle, drive business performance, identify cost optimization opportunities through people, process or technology interventions. Manage solution design & execution: Lead process and technology assessment, KPI and definition, solution and vendor assessment for different technologies Monitor trends and analyze data to optimize solutions: Identify continuous process improvement opportunities Develop business case for designed strategies Bring your best skills forward to excel at the role: Ability to conduct research to unearth facts and generate actionable insights/ ability to translate findings into actionable insights Bring your strong analytical skills to analyze large volumes of data and combine them with macroeconomic factors and competitive benchmarking to cull out insights relevant to stakeholder teams Gather business requirements, design process & solution implementation: Collaborate with various client and Accenture business and technology stakeholders in implementing solutions and assisting in change management and adoption of the new tool/process Communication and Presentation Skills to share the perfect pitch with key stakeholders Client handling skills to develop, manage and deepen relationships with key stakeholders Professional & Technical Skills: - Relevant experience in the required domain. - Strong analytical, problem-solving, and communication skills. - Ability to work in a fast-paced, dynamic environment. Language Requirement JLPT N3 qualified or better Will be able to hold business conversations with Japanese leadership and clients Will be able to generate deliverables in Japanese Exposure to analytical and data visualization tools Hands on experience with at least one of the front-office or back-office market leading platform tools such as Salesforce, Adobe campaign, Marketo, Adobe Experience Cloud, Genesys, Amazon Connect, Microsoft Dynamics etc. Working with middle to senior management levels within existing organization / client organizations Additional Information: - Opportunity to work on innovative projects. - Career growth and leadership exposure. About Our Company | Accenture Qualification Experience: 8-10Years Educational Qualification: Any Degree

Skill required: Marketing Operations - Campaign Management Designation: Marketing Platform Auto Assoc Manager Qualifications: Any Graduation Years of Experience: 10 to 14 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The Channel Activation Manager is responsible for driving the effective execution of channel strategies to optimize customer engagement and maximize business performance. This role focuses on operationalizing go-to-market plans, managing cross-channel initiatives, and ensuring that campaigns and activities deliver measurable results. The Channel Activation Manager plays a critical role in bridging strategy and execution, working collaboratively with internal teams and external partners to achieve channel objectives. What are we looking for Expertise in channel marketing and activation strategies. Proficiency in using CRM systems, marketing automation tools, and analytics platforms. Strong project management skills with the ability to manage multiple initiatives simultaneously. Knowledge of digital marketing techniques, including social media, email campaigns, and e-commerce. Financial skills to manage budgets and analyze return on investment (ROI).Excellent communication and presentation skills. Strong analytical and problem-solving abilities. Ability to collaborate and build relationships across diverse teams and stakeholders. Creative thinking with a customer-centric approach. Organizational skills and attention to detail. Bachelors degree in Marketing, Business Administration, or a related field; an advanced degree is a plus.5+ years of experience in channel marketing, sales, or activation roles. Proven track record of managing successful channel activation campaigns.Experience working in cross-functional environments with internal teams and external partners. Familiarity with both traditional and digital marketing channels. Roles and Responsibilities: Lead the activation of channel marketing campaigns across multiple platforms and touchpoints, ensuring alignment with strategic objectives. Develop and implement initiatives to enhance the efficiency and effectiveness of channel activities. Work closely with sales, marketing, and product teams to ensure seamless integration and execution of channel plans. Monitor and evaluate the performance of channel activities using key performance indicators (KPIs), providing actionable insights for continuous improvement. Oversee the allocation and utilization of resources to deliver channel activities within budget. Collaborate with external partners and vendors to ensure high-quality execution of channel activation initiatives. Ensure that all channel activities are designed to enhance the customer experience and drive satisfaction. Identify and implement new tools, technologies, and approaches to improve channel activation processes. Qualification Any Graduation

Responsibilities: * Send 1-1 Marketing Email * Manage email marketing campaigns using automation tools * Collaborate with team on strategic planning & execution * Analyze results & provide insights for improvement * Create compelling email content Work from home Flexi working

Handle complex client queries, including bug fixes, detailed event setups and issues requiring specialized expertise Conduct in-depth research to provide effective recommendations that drive adoption and expansion of Splash products Provide enterprise-level support for the Splash platform and integrations, managing cases from start to finish Use creative problem-solving and critical thinking skills to develop solutions based on customer use cases Document client history, workflows and best practices for internal support guides Work with Priority and Priority Elite clients to offer long-term advice and support for program management Earn the opportunity to take on additional responsibilities, such as subject matter expertise, project contributions and mentoring new hires Overview: At Splash, we ensure that all our clients are assisted by our most experienced and high-performing Product Consultants. Our goal is to resolve client issues efficiently while delivering an exceptional experience. As a Product Consultant, you will play a crucial role in tackling complex client queries, managing cases from start to finish and collaborating with internal teams to enhance the Cvent | Splash client experience. In This Role, You Will: Handle complex client queries, including bug fixes, detailed event setups and issues requiring specialized expertise Conduct in-depth research to provide effective recommendations that drive adoption and expansion of Splash products Provide enterprise-level support for the Splash platform and integrations, managing cases from start to finish Use creative problem-solving and critical thinking skills to develop solutions based on customer use cases Document client history, workflows and best practices for internal support guides Work with Priority and Priority Elite clients to offer long-term advice and support for program management Earn the opportunity to take on additional responsibilities, such as subject matter expertise, project contributions and mentoring new hires Heres What You Need: Bachelors degree in Computer Science, Information Technology, Engineering or a related field is preferred Proven experience in a technical consulting or similar role, with a minimum of 2+ years Familiarity with SaaS platforms, preferably in marketing automation or CRM (e.g., Marketo, Salesforce) Experience supporting enterprise clients Excellent written and verbal communication skills, with a proactive approach to problem-solving Strong time management and prioritization skills Bonus: Experience with HTML, CSS, JavaScript, and API setup

Overview: At Splash, we ensure that all our clients are assisted by our most experienced and high-performing Product Consultants. Our goal is to resolve client issues efficiently while delivering an exceptional experience. As a Product Consultant, you will play a crucial role in tackling complex client queries, managing cases from start to finish and collaborating with internal teams to enhance the Cvent | Splash client experience. In This Role, You Will: Handle complex client queries, including bug fixes, detailed event setups and issues requiring specialized expertise Conduct in-depth research to provide effective recommendations that drive adoption and expansion of Splash products Provide enterprise-level support for the Splash platform and integrations, managing cases from start to finish Use creative problem-solving and critical thinking skills to develop solutions based on customer use cases Document client history, workflows and best practices for internal support guides Work with Priority and Priority Elite clients to offer long-term advice and support for program management Earn the opportunity to take on additional responsibilities, such as subject matter expertise, project contributions and mentoring new hires Heres What You Need: Bachelors degree in Computer Science, Information Technology, Engineering or a related field is preferred Proven experience in a technical consulting or similar role, with a minimum of 2+ years Familiarity with SaaS platforms, preferably in marketing automation or CRM (e.g., Marketo, Salesforce) Experience supporting enterprise clients Excellent written and verbal communication skills, with a proactive approach to problem-solving Strong time management and prioritization skills Bonus: Experience with HTML, CSS, JavaScript, and API setup

The Big Picture The Demand Generation Marketer will play a pivotal role in driving the companys growth through strategic marketing initiatives. Youll work closely with cross-functional teams to develop and execute demand generation campaigns that attract, engage, and convert target audiences. Your focus will be on creating compelling content, implementing effective lead generation tactics, and optimizing marketing automation processes to maximize ROI. What you can expect as a Demandgen Marketer at Illumine-i: You ll collaborate with the marketing team to develop and execute integrated demand generation campaigns across multiple channels, including email, social media, SEO, PPC, and content marketing. You ll create targeted messaging and content assets tailored to various stages of the buyers journey to drive awareness, consideration, and conversion. You ll utilize marketing automation tools (e.g., HubSpot, Marketo) to build and manage lead nurturing workflows, email campaigns, and landing pages. You ll analyze campaign performance metrics, conduct A/B testing, and generate insights to optimize campaign effectiveness and ROI, displaying a strong ability to drive performance. You ll work closely with sales teams to ensure alignment between marketing efforts and sales objectives, including lead scoring, lead handoff processes, and pipeline management, while utilizing CRM tools. You ll maintain and enhance customer relationships by developing effective communication strategies and persuasive messaging. You ll stay up-to-date with industry trends, best practices, and emerging technologies in demand generation and marketing automation to ensure continuous improvement and innovation. Essential Qualifications include: Bachelors degree in Marketing, Business, or a related field. 1.5-3 years of experience in demand generation, digital marketing, or marketing automation. Proficiency in marketing automation platforms such as HubSpot, Marketo, or similar tools. Strong understanding of inbound marketing principles and techniques. Excellent written and verbal business communication skills with a keen eye for detail. Analytical mindset with the ability to interpret data, extract insights, and solve problems effectively. Demonstrated ability to manage multiple projects and deadlines in a fast-paced environment. Team player with the ability to collaborate effectively across departments. Great to have: Experience with account-based marketing (ABM) strategies and tactics. Knowledge of HTML/CSS for basic email and landing page customization. Familiarity with CRM systems (e.g., Salesforce, Bitrix) and integration with marketing automation platforms. Certification in marketing automation platforms or related fields. Previous experience in the B2B technology industry. Hands-on experience with LinkedIn Sales Navigator, Apollo.io, Lusha, Webscraper, Unbounce, or Landingi for lead generation and conversion optimization.

OVERVIEW: Guidepoint s growing Marketing team is responsible for building and expanding the reach of the Guidepoint brand. In pursuit of this critical goal, the Marketing team executes full-funnel marketing plans that generate leads, nurture existing clients, and drive interactions within our 3 main audiences; clients, experts and employees. As an Email Marketing Specialist, you will support our Digital Marketing function with the creation and deployment of strategic email campaigns. This role is responsible for the day-to-day planning, setup and launch of targeted email sends in Salesforce Marketing Cloud (SFMC) in support of a wide range of business units. The ideal candidate for this role is a flexible, team player with a background in the development of email campaigns, a strong understanding of HTML and CSS and marketing automation platforms, and experience in managing email distribution lists. WHAT YOU LL DO: Plan, build and deploy both static and automated email campaigns in Salesforce Marketing Cloud (SFMC) including personalization and dynamic content. Work cross-functionally with internal stakeholders to align email strategy and develop messaging Create and segment subscriber lists based on targeting criteria Optimize against key metrics including CTR, open rates, and engagement Collaborate with the design team to generate custom email assets and layouts Conduct A/B testing to improve email performance through optimized messaging and email layout Provide troubleshooting / first line of support for stakeholders encountering errors or technical issues with SFMC platform Monitor industry trends and email best practices to maintain best-in-class standards regarding CAN SPAM, GDPR WHAT YOU HAVE: Bachelors degree required (Marketing, Communications, English, and/or Business major a plus) 2+ years experience in multi-channel B2B marketing with experience in building and managing email campaigns 1+ years working in HTML and CSS for email 1+ years direct experience deploying email in enterprise-level marketing automation platforms (Salesforce Marketing Cloud, Pardot, HubSpot, Marketo, etc.) Understanding of AMPScript, SQL, and the Salesforce environment a plus Broad understanding of digital marketing channels, preferably with knowledge of the B2B space Capacity to quickly learn applicable systems and processes Ability to demonstrate analytical skills, technical knowledge and attention to detail Fluent in English with a high attention to detail and ability to proofread WHAT WE OFFER: Competitive compensation Employee medical coverage Central office location Entrepreneurial environment, autonomy, and fast decisions Casual work environment About Guidepoint Guidepoint is a leading research enablement platform designed to advance understanding and empower our clients decision-making process. Powered by innovative technology, real-time data, and hard-to-source expertise, we help our clients to turn answers into action. Backed by a network of nearly 1.5 million experts and Guidepoint s 1,300 employees worldwide, we inform leading organizations research by delivering on-demand intelligence and research on request. With Guidepoint, companies and investors can better navigate the abundance of information available today, making it both more useful and more powerful. At Guidepoint, our success relies on the diversity of our employees, advisors, and client base, which allows us to create connections that offer a wealth of perspectives. We are committed to upholding policies that contribute to an equitable and welcoming environment for our community, regardless of background, identity, or experience. #LI-AD2 #LI-HYBRID

Skill required: Marketing Operations - Campaign Management Designation: Marketing Platform Auto Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The Channel Activation Manager is responsible for driving the effective execution of channel strategies to optimize customer engagement and maximize business performance. This role focuses on operationalizing go-to-market plans, managing cross-channel initiatives, and ensuring that campaigns and activities deliver measurable results. The Channel Activation Manager plays a critical role in bridging strategy and execution, working collaboratively with internal teams and external partners to achieve channel objectives. What are we looking for Expertise in channel marketing and activation strategies. Proficiency in using CRM systems, marketing automation tools, and analytics platforms. Strong project management skills with the ability to manage multiple initiatives simultaneously. Knowledge of digital marketing techniques, including social media, email campaigns, and e-commerce. Financial skills to manage budgets and analyze return on investment (ROI).Excellent communication and presentation skills. Strong analytical and problem-solving abilities. Ability to collaborate and build relationships across diverse teams and stakeholders. Creative thinking with a customer-centric approach. Organizational skills and attention to detail. Bachelors degree in Marketing, Business Administration, or a related field; an advanced degree is a plus.5+ years of experience in channel marketing, sales, or activation roles. Proven track record of managing successful channel activation campaigns.Experience working in cross-functional environments with internal teams and external partners. Familiarity with both traditional and digital marketing channels. Roles and Responsibilities: Lead the activation of channel marketing campaigns across multiple platforms and touchpoints, ensuring alignment with strategic objectives. Develop and implement initiatives to enhance the efficiency and effectiveness of channel activities. Work closely with sales, marketing, and product teams to ensure seamless integration and execution of channel plans. Monitor and evaluate the performance of channel activities using key performance indicators (KPIs), providing actionable insights for continuous improvement. Oversee the allocation and utilization of resources to deliver channel activities within budget. Collaborate with external partners and vendors to ensure high-quality execution of channel activation initiatives. Ensure that all channel activities are designed to enhance the customer experience and drive satisfaction. Identify and implement new tools, technologies, and approaches to improve channel activation processes. Qualification Any Graduation

Skill required: NA - Solution Architecture Designation: Solution Enablement Manager Qualifications: BCom/BCA/Bachelor of Arts Years of Experience: 13 to 18 years Language - Ability: English(Domestic) - Advanced About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do As a Marketing/E-commerce Operations Solution Architect, you will play a pivotal role in designing, implementing, and optimizing digital marketing and e-commerce solutions. Your primary focus will be on integrating marketing technology, CRM systems, and e-commerce platforms to create seamless customer experiences. You will collaborate with cross-functional teams to ensure alignment between business goals, technology infrastructure, and operational efficiency.Design, implement and direct a solution architecture to address specific problems and requirements, usually through the application of technical, business process and/or industry knowledge. What are we looking for Marketing OperationsWe are seeking a highly skilled and experienced professional with a strong background in marketing automation, CRM, e-commerce platforms, and digital transformation. The ideal candidate should have a deep understanding of marketing and e-commerce workflows, technical integrations, and data analytics. A proactive problem solver with excellent communication and leadership skills will thrive in this roleCloud platforms such as AWS, Azure, or Google Cloud.CRM Knowledge Adobe, SFMCMarketing technology stack including CDPs (Customer Data Platforms)Market benchmarkingCosting mechanism Roles and Responsibilities: Bridge between sales, client and delivery teamsPrepare the solution end to endRun Solution reviews and approvalsCosting and market analysisWays to optimize the solution and pyramidImplementing required technology Stake holder management Qualification BCom,BCA,Bachelor of Arts

Job Title Platform Admin - Pardot Location Bangalore, Karnataka, India Position Overview Johnson Controls is seeking an experienced Platform Admin for Pardot to manage and optimize our marketing automation platform. The ideal candidate will have a deep understanding of Pardot and Salesforce integration, along with a track record of enhancing marketing operations through automation and data management. This role requires hands-on experience in campaign management, troubleshooting, and collaboration with cross-functional teams to drive marketing success. Key Responsibilities Administer and manage Pardot instances, ensuring seamless integration with Salesforce and other marketing tools. Configure and optimize Pardot workflows, email campaigns, lists, segmentation, and automation rules to support marketing initiatives. Monitor the performance of campaigns and troubleshoot issues related to data synchronization, automation, and execution of marketing activities. Oversee compliance with cookie regulations (e. g. , GDPR, CCPA) for all Pardot assets, including landing pages and forms. Act as the primary point of contact for technical support and troubleshooting, resolving issues raised by stakeholders. Collaborate with marketing teams to enhance campaign effectiveness through the use of Pardot s advanced features like dynamic content and A/B testing. Analyze campaign performance metrics and provide actionable insights for improvement, aiding in the development of reporting dashboards. Provide training and support to marketing teams on best practices for using Pardot effectively. Stay updated on Pardot releases and new features, assessing their potential impact on existing workflows and processes. Qualifications Bachelors degree in Marketing, Business Administration, Information Technology, or a related field. Minimum of 6 years of experience managing marketing automation platforms, specifically Pardot and Salesforce. Proficiency in configuring and managing automated marketing campaigns, lead nurturing, and reporting analytics. Strong knowledge of data privacy regulations and experience implementing compliance measures. Excellent problem-solving skills and the ability to communicate technical concepts to non-technical stakeholders. Strong organizational skills with the ability to manage multiple projects and prioritize effectively. Customer-focused with a keen understanding of the end-user experience and the ability to drive marketing success through automation. Preferred Salesforce Marketing Cloud Account Engagement (Pardot) certifications. Experience with cookie compliance implementations and best practices. Basic knowledge of HTML, CSS, and JavaScript for customizing Pardot landing pages and forms. Familiarity with advanced marketing automation features and analytics reporting.

Job Title: Email Marketing Specialist Responsibilities: Plan, design, and execute targeted email marketing campaigns. Generate relevant content for email campaigns, including subject lines, copy, and calls to action, tailored to the target audience's needs and preferences. Manage and segment email lists to ensure effective targeting, engagement, and compliance with email marketing regulations. (e.g., GDPR, CAN-SPAM) Monitor and analyse campaign performance metrics to identify areas for improvement and implement necessary changes. Manage email databases for accuracy and segmentation purposes to maximize targeting effectiveness. Generate data from specified sources and Data extraction from different resources Conduct A/B testing on various email campaigns to optimize open click-through and conversion rates. Should be running Global email marketing campaigns. Qualifications Proven track record in email marketing with a strong understanding of email best practices. Proficiency in HTML, CSS, and email marketing platforms (e.g., Mailchimp, HubSpot, Marketo, zoominfo) will be a plus Excellent writing and communication skills. Skills Required: Experience in the events and exhibitions industry or any B2B email marketing would be a plus. Contact: +91 8169054726 Amruta Sawant, HR Manager, AARS Designs Address: E-110, Crystal Plaza, Link Road, Opposite Infinity Mall, Andheri West, Mumbai Suburban, Maharashtra, India If you are passionate about creating impactful exhibition experiences and thrive in a collaborative environment, we would love to hear from you!

We are looking for a data-driven and creative Digital Campaign Specialist to lead the planning, execution, and optimization of performance-based digital campaigns across multiple channels. The primary focus of this role is to generate high-quality Marketing Qualified Leads (MQLs) that feed into the sales funnel and support pipeline growth. You will work closely with marketing, sales, content, and design teams to craft compelling, targeted campaigns that resonate with our audience and drive measurable business results. Build a strong sales pipeline by generating leads/enquiries through sponsored updates and digital campaigns (LinkedIn, Twitter, YouTube, Google AdWords, etc.). Develop, implement, and manage our social media and paid marketing strategy for webinars/events and thought leadership content. Conduct LinkedIn Lives, Podcasts, Webinars to generate marketing qualified leads. Leverage tools such as Google Ads, LinkedIn Campaign Manager and HubSpot to execute and monitor campaigns. Manage & measure the success of every social media & paid campaigns. Monitor and analyze MQL volume, cost per lead, and conversion rates across channels. Ensure seamless integration and tracking of leads via CRM and marketing automation platforms. Perform A/B testing on campaign elements to improve lead quality and performance. Collaborate with copywriters and designers to ensure content is informative and appealing. Deliver regular reports and insights to stakeholders with actionable recommendations. Collaborate with sales to ensure MQL handoff is timely and aligned with SLAs. Communicate with industry professionals and influencers via social media to create a strong network. Manage and facilitate social media communities by responding to social media posts and developing discussions. Required Skills: 6-7 years of experience in digital marketing with a strong focus on lead generation and campaign management. Proven record of achieving MQL and lead conversion targets. Familiarity with ABM (Account-Based Marketing) strategies. Strong knowledge in diverse types of SMM techniques (ad campaigns, tools, etc.). Good Knowledge of marketing automation, analytics, and AI-based marketing tools. Ability to work both independently and in a collaborative environment.

We are seeking a detail-oriented and data-driven Database Marketing Specialist to support our marketing and sales outreach initiatives. This role is pivotal in ensuring we have access to accurate, high-quality B2B contact data that aligns with our target customer profiles??particularly in the US market. You will work closely with performance marketing and sales development teams to drive campaign success through effective data management and compliance. Key Responsibilities: Database Procurement & Management: Source new, high-quality B2B contact databases aligned with our ICPs in the US market. Maintain, clean, and update existing marketing databases to ensure data relevance and accuracy. Regularly audit for duplicates, outdated entries, and bounce-prone email addresses. Cross-Functional Collaboration: Partner with performance marketing and SDR teams to ensure campaigns and outreach are backed by the right data. Support campaign segmentation by building targeted lists based on firmographics, job roles, engagement history, and other filters. Performance Monitoring & Optimization: Monitor key database metrics (e.g., bounce rate, deliverability, open rate) and suggest improvements to enhance performance. Provide basic reporting on database health and its impact on campaign performance and lead quality. Vendor & Tool Management: Manage relationships with third-party data vendors and email verification/validation tools. Compliance & Governance: Ensure all contact data and outreach processes are compliant with relevant regulations such as GDPR and CAN-SPAM. Qualifications: 2??4 years of experience in a database marketing, marketing operations, or lead management role. Strong understanding of B2B marketing data and compliance best practices. Experience working with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Apollo, ZoomInfo). Familiarity with data privacy laws and email deliverability concepts. Analytical mindset with attention to detail and a proactive approach to problem-solving. Excellent communication and collaboration skills

Job Description At Datakrew, we re building the intelligence layer for the electric mobility revolution. As our GTM Engineer, you won t just be supporting our growth motion you ll be architecting it. This is a hands-on execution role at the intersection of tools, automation, operations, and GTM campaigns. You ll work closely with our sales, product, and marketing teams to build, automate, and maintain the infrastructure that powers our outreach, onboarding, and customer engagement efforts. We re looking for a sharp executor who enjoys working with platforms like Webflow, Zapier, Lemlist, Mailchimp, ChatGPT, and n8n, and who can learn fast, own processes end-to-end, and be the GTM teams secret weapon. Key Responsibilities Publish and manage landing pages and website updates using CMS platforms like Webflow or WordPress, ensuring responsive and SEO-optimized design Execute SEO (on-page & off-page) and SEM strategies to drive organic and paid traffic Monitor and report website performance metrics such as visits, conversions, CTRs, form submissions, and traffic sources using Google Analytics (GA4) and Hotjar Deploy and manage email campaigns (nurture, ABM, outbound) using platforms like Mailchimp, Hubspot, or Lemlist Create and embed conversion-optimized forms for gated content, demo requests, newsletters, and more Track and optimize campaign and funnel metrics across all marketing channels Plan, launch, and monitor paid ad campaigns on platforms like Google Ads, LinkedIn, and Meta Build automated workflows using Zapier, n8n, or similar tools for smoother operations Collaborate cross-functionally with Sales, Product, and Marketing to ensure accurate lead capture and handoff. Create dashboards and reporting systems to evaluate campaign ROI, performance trends, and marketing ops health. Qualifications Have 1-3 years of experience in GTM ops, RevOps, marketing automation, or sales enablement Are comfortable using new SaaS tools and figuring them out independently Enjoy