Marketing Automation B2C (Braze) - Senior Manager

The Senior Manager in Marketing Automation B2C (Braze) role at Accenture involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. As a consulting professional, you will provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. You will work closely with clients to design, build, and implement initiatives that improve business performance. Your responsibilities include conducting assessments on marketing campaigns across various channels like email, social media, web, SEO/SEM, BTL, and display advertising. You will provide recommendations on optimizing campaigns, develop new campaign strategies based on insights, gather business requirements, design processes, and implement marketing and advertising solutions/tools. Additionally, you will assess vendors and clients" MarTech/AdTech capabilities, optimize MarTech/AdTech stack, identify technology solution providers, and manage a team of digital marketing specialists. You will drive business development efforts, provide thought leadership in the digital marketing platform space, and collaborate with technology solution providers and marketing agencies to deliver the best solutions for clients. To excel in this role, you should have a strong understanding of marketing processes, operating models, advertising technologies, and integrations with other technologies. You should possess excellent research and analysis skills, be proficient in identifying new opportunities, have the ability to establish effective working relationships, budget projects for clients, and lead teams independently. The ideal candidate should have experience working with middle to senior management levels, possess strong project management skills, adapt well to a fast-paced environment, and be willing to learn and understand new tools and solutions. Additionally, you should contribute to offering development by identifying growth areas related to specific skills, platforms, and assets that enhance the offering. Professional and technical skills required for this role include relevant domain experience, strong analytical and problem-solving skills, and the ability to thrive in a dynamic environment. This position offers opportunities to work on innovative projects, career growth, and leadership exposure. If you have 14 to 16 years of experience and a minimum of 15 years of education, we encourage you to bring your best skills forward and join our team at Accenture.,