Manager - Marketing (PPC)

Role:We are looking for an experienced Senior Performance Marketing Manager to help expand and elevate our paid marketing efforts, targeting India and ROW The ideal candidate will have a proven track record of managing high-budget campaigns, optimizing conversion rates, and achieving business KPIs through sophisticated marketing strategies This is a senior-level role that requires deep expertise in performance marketing channels, including paid search, social, display, and programmatic advertising You ll be responsible for driving key business objectives by acquiring high-quality leads, improving customer lifetime value, and maximizing campaign efficiency Key Responsibilities: Develop and Lead Campaign Strategy: Design and execute large-scale performance marketing campaigns across multiple digital platforms (Google Ads, Facebook, LinkedIn, etc) to drive qualified leads and conversions Optimize Paid Channels: Continuously optimize paid marketing campaigns through data analysis, A/B testing, and performance tracking, ensuring maximum ROI Collaborate with Cross-Functional Teams: Work closely with product marketing, sales, and content teams to align campaign goals with broader business objectives Analyze and Report Performance: Leverage advanced analytics tools (Google Analytics, SEMrush, HubSpot) to monitor campaign performance, identify growth opportunities, and report on KPIs Budget Management: Manage significant ad budgets across different regions, ensuring cost-effective spending and ROI maximization Lead Generation & Conversion Optimization: Implement strategies to drive high-quality leads through efficient targeting, landing page optimization, and funnel refinement Ownership and Accountability: Take full ownership of marketing campaigns, from conception to execution, ensuring alignment with company goals and delivering measurable results Innovation & Experimentation: Stay ahead of digital marketing trends, continuously testing new ad platforms, tools, and techniques to stay competitive in the marketplace Key Requirements: 4+ years of performance marketing experience, preferably in B2B SaaS or technology-driven environments Proven expertise in managing large ad budgets with successful lead generation and conversion outcomes Deep knowledge of Google Ads, LinkedIn Ads, Facebook, and other paid marketing platforms Strong analytical skills with proficiency in tools like Google Analytics, SEMrush, and Excel for reporting and insights Experience with any landing page builder tool - preferably WordPress Experience with funnel optimization, CRO, and advanced testing methodologies Team player with excellent communication skills, capable of working in a fast-paced environment with cross-functional teams A results-driven mindset with the ability to innovate and scale performance marketing strategies