Manager - Content and Social Media (English, 3-8 years experience)| Times Internet Limited| Noida

About Times Internet

At Times Internet, we build premium digital products that simplify and enhance the everyday lives of people. We are India’s largest digital products company with a presence in a wide range of categories across news, entertainment, marketplaces and transactions.

Many of our products are market leaders & iconic brands in their own right. TOI, ET, Indiatimes, NBT, ET Money, TechGig, Cricbuzz, among others, are products that bring you closer to your interests and aspirations. We are excited by new possibilities and look forward to bringing new products, ideas and technologies that help people make the most of every day.

Build a career of purpose & passion with Times Internet.

About the Role:

We are looking for a hands-on, creative, and metrics-driven Social Media & Community Manager to lead and grow the social presence for Times Pets and Times Yoga, two fast-growing lifestyle platforms from Times Internet. In this IC role, you’ll be responsible for building brand visibility, driving follower growth, creating viral content, and nurturing highly engaged communities.

Key Responsibilities:

1. Grow Followers & Engagement

• Own the strategy and execution to grow followers across Instagram, YouTube (Shorts), Facebook, and emerging platforms.
• Identify trending formats, viral audio, memes, and hooks to amplify reach and engagement.
• Launch weekly series, challenges, contests, and trending topical posts.

2. Create Viral Content (Reels, Shorts, Carousels)

• Ideate, script, shoot, and edit short-form videos (Reels/Shorts) with a fast turnaround.
• Design high-performing visual content using image tools like Canva, Photoshop, or Figma.
• Capture and repurpose content from events, creators, UGC, and expert sessions.

3. Build and Manage Communities

• Set up and grow niche WhatsApp/Facebook/Discord communities for pet lovers and yoga enthusiasts.
• Run engagement initiatives like AMAs, daily tips, challenges (e.g., 21-day yoga/pet care), and live sessions.
• Respond to DMs, comments, and mentions promptly to build authentic brand connection.

4. Brand Voice & Positioning

• Shape and evolve a distinct tone and voice for Times Pets and Times Yoga.
• Collaborate with editorial and brand teams to ensure consistency in storytelling.
• Work with influencers and micro-creators for collabs and organic promotion.

5. Track Performance & Optimize

• Analyze performance using platform analytics and tools (Meta Suite, YouTube Studio, etc.).
• Share weekly dashboards, learnings, and improvement strategies.
• A/B test content formats, captions, and post timings to maximize reach.

Requirements:

• 3–8 years of hands-on experience in social media management and content creation.
• Must-have skills in short-form video creation (Reels/Shorts) and image design tools (Canva, Photoshop, etc.).
• Proven track record of growing social pages and building viral content (portfolio or links required).
• Deep understanding of Instagram, YouTube, and Facebook algorithms and user behavior.
• Excellent writing and visual storytelling skills.
• Passion for pets, wellness, yoga, or lifestyle content is highly desirable.
• Self-starter who thrives in a fast-paced, high-ownership environment.