Lead - Content Management

About us:

5paisa Capital Ltd. stands at the forefront of India's fintech revolution, offering a comprehensive digital platform for retail investors and traders. With a commitment to democratizing financial services, 5paisa provides a suite of products including stocks, Futures & Options, Mutual Funds, IPOs, all accessible through user-friendly mobile applications and web platforms. Today 5paisa is a go-to platform for serious traders and investors.

Role Overview:

Content Lead

1. Seasoned traders

   (FnO, Intraday & Algo Traders)

2. Newbies

   who aspire to become serious traders

This is a high-impact, hands-on role driving our content strategy and execution across formats — from deep-dive blogs and trading guides to snappy push notifications and YouTube scripts.

Key Responsibilities:

• Own the content calendar

  aligned with business objectives and audience personas

• Create and oversee content

  across formats:
• Long-form: Blogs, strategy guides, explainers
• Short-form: Push notifications, emailers, WhatsApp copy.
• Video: Scripts for YouTube,shorts, influencer collaborations
• Conduct thorough research on trading strategies, macro trends, and financial products
• Collaborate cross-functionally with Product, SEO, CRM, Design,and Growth teams
• Manage external content creators or freelancers as needed
• Define and track KPIs (SEO, engagement, retention) and continuously optimize
• Champion a clear, sharp,and trustworthy voice across all touchpoints

Education & Experience:

• Bachelor’s degree in Finance, Economics, Journalism, Marketing, or a relatedfield (Master’s preferred)
• CFA Charterholder or candidates actively pursuing the CFA designation (Level II and above) are highly preferred
• 5+ years of experience in content creation, with at least 2 years focused on finance or trading content
• Proven track record of building and scaling content strategies that drive measurable business results

Skills & Capabilities:

• Deep understanding of Indian stock markets (especially trading nuances)
• Excellent English writing + editing skills
• Proven experience in financial content
• Strategic thinker + hands-on executor
• High ownership + ability to simplify complex topics

Bonus Points:

• You've actively traded FnO, used MTF/algo tools
• You've written for an investor or trading-focused audience
• YouTube scripting experience
• Previous fintech or broker platform exposure

Success in This Role Looks Like

• ICP-based content that resonates and converts
• Consistent brand voice across all touchpoints
• 5paisa is seen as a trusted educator for serious traders

Why Join Us?

This isn’t just another job. It’s a front-row seat to the future of finance — and you’re invited.

We value diversity in all its forms — backgrounds, perspectives, experiences — and are committed to building an inclusive environment where every employee feels respected, heard,and empowered to grow. We do not discriminate based on race, religion, caste, color, gender identity or expression, sexual orientation, age, marital status,disability, or any other legally protected status. Our hiring decisions are based on merit, capability, and alignment with our values — always.