HubSpot Specialist

As a Senior HubSpot Specialist at Maropost, you will be responsible for owning the end-to-end management of the HubSpot platform. This includes tasks such as onboarding new teams, setting up workflows, custom properties, and lead scoring models. Your role will involve partnering with RevOps and cross-functional teams to ensure alignment with business processes and reporting needs. You will play a key role in managing user roles, permissions, data hygiene, and system audits to maintain data integrity and consistency. In this position, you will be expected to optimize lead lifecycle management, MQL/SQL handoffs, and routing rules for speed and accuracy. Collaborating closely with content and sales teams, you will develop templates, forms, sequences, and CTAs to support customer growth and retention. Furthermore, you will be responsible for implementing AI functionality within HubSpot and troubleshooting integration issues with other systems like Salesforce, Clearbit, Segment, or custom APIs. Your role will also involve building custom dashboards and reports to track marketing and sales performance, funnel metrics, campaign effectiveness, and revenue performance. Additionally, you will support quarterly business reviews and performance analytics, as well as train marketing and sales teams on HubSpot best practices and new features. Maintaining detailed documentation of system configurations, processes, and governance policies will be essential in this position. To excel in this role, you should have at least 5 years of experience working with HubSpot, particularly in Marketing Hub, Sales Hub, and Service Hub. A proven track record in implementing and managing HubSpot for a SaaS business is required. Strong knowledge of lead management, marketing automation, and data workflows is essential, along with experience in using third-party tools like Zapier, Segment, or Drift. An analytical mindset with proficiency in Excel/Google Sheets and dashboarding skills is crucial. HubSpot certifications, such as Marketing Hub Implementation and Revenue Operations, are considered a strong advantage. Excellent communication and project management skills are necessary, along with a commitment to Maropost's core values of being Customer Obsessed, acting with Extreme Urgency, striving for Excellence, and being Resourceful. If you are a proactive thinker who is eager to make an impact, thrive on challenges, and are ready to drive transformative change at Maropost, we invite you to join our team as a Senior HubSpot Specialist. Let's work together to define what's possible and turn ideas into action!,