Head of Sales Marketing

As the Head of Sales and Marketing at our client, a leading diagnostic and pathology service provider, you will play a crucial role in driving sales and marketing strategies to increase market penetration, growth, and brand presence in the healthcare industry. Working closely with the Chief Commercial Officer (CCO) and the executive team, you will be responsible for developing and implementing sales strategies, leading the sales team, building relationships with healthcare providers, hospitals, and diagnostic centers, and identifying new business opportunities and untapped markets. In terms of marketing, you will design and execute marketing campaigns for brand awareness and customer engagement, oversee digital marketing efforts including SEO, SEM, and social media campaigns, collaborate with design and content teams to create promotional materials, and manage public relations to enhance the client's reputation. Your role will also involve mentoring and leading the sales and marketing team, providing training on industry trends, services, and sales techniques, and fostering a results-driven, high-performance culture. Additionally, you will collaborate with the executive team to align sales and marketing strategies with company goals and provide reports on market trends, sales performance, and competitive analysis. Monitoring customer feedback and market trends to refine marketing strategies, analyzing competitor activities for service improvements, and developing customer retention strategies for long-term loyalty will be key aspects of your responsibilities. You will also oversee marketing and sales budgets for optimal resource utilization and track ROI on marketing initiatives. To excel in this role, you should have a Bachelor's degree in marketing, Business Administration, or a related field (MBA preferred) along with 8-10 years of experience in sales & marketing, preferably in healthcare/diagnostics. Strong leadership and team management skills, expertise in digital marketing, healthcare services, and customer acquisition, excellent communication and negotiation abilities, an analytical mindset with data interpretation skills, and an understanding of healthcare market trends are essential qualifications for this position. Key competencies required for success in this role include leadership & team management, strategic planning & execution, digital marketing expertise, sales growth & revenue maximization, customer relationship management, and market analysis & business development.,