Google Ads Performance Marketer

About the company:

HomeEssentials is India's digital-first D2C Home & Lifestyle brand.

We specialize in home and kitchen products while also branching into lifestyle items. Whether you're searching for innovative kitchen gadgets, cozy home decor, or fashionable lifestyle accessories, HomeEssentials has got you covered.

What sets HomeEssentials apart is its commitment to innovation, quality, and versatility.

HomeEssentials offers a comprehensive range of products designed to ease and enhance everyday life. The core categories that we cater are home & kitchen, lifestyle, bathroom, home decor, & personal care. By curating a diverse range of products, we address various aspects of modern cum practical living.

With a commitment to excellence and customer satisfaction, we strive to become the go-to destination for all your home and lifestyle shopping requirements.

Website - https://homeessentials.in/

Instagram- https://www.instagram.com/homeessentials.insta

Linkedin- https://www.linkedin.com/company/homeessentialsindia

Position Overview:

Google Ads Performance Marketer

Google Ads campaigns

Google Merchant Center

●     Continuously analyze campaign performance, A/B test creatives, and improve key metrics (ROAS, CPA, CTR, CVR).

profitability and ROAS

●     Work closely with the creative team to develop high-converting ad creatives and video assets.

Google Ads trends, algorithms, and best practices

Google Analytics, GA4, and first-party data

●     Conduct competitor research and identify opportunities for better ad placements and messaging.

budgets efficiently

Minimum 2 years of experience

Performance Max (PMax), Shopping Ads, YouTube Ads, and Search campaigns

Google Merchant Center

Google Analytics (GA4), conversion tracking, and audience segmentation

high ROAS

●     Strong analytical skills with the ability to interpret data and drive actionable insights.

●     Experience with landing page optimization to improve conversion rates.

Google Display & YouTube Ads

●     Self-motivated, data-driven, and results-oriented mindset.

third-party automation tools

●     Prior experience working with D2C or marketplace-focused brands.