General Manager

As the General Manager - Marketing for a well-known Indian ethnic foods brand with a global presence, your role is crucial in driving business growth, enhancing brand identity, and ensuring profitability. Your primary objective is to develop and execute effective marketing strategies, manage brand identity, engage customers, and drive new business/product development initiatives. By collaborating with cross-functional teams, you will support the sales function to acquire new customers and retain existing ones. You will be responsible for developing an annual marketing & brand strategy aligned with sales targets, ensuring clear objectives. Budget planning will be a key aspect, where you will prepare an annual budget in line with the company's sales target. Your role will involve spearheading the comprehensive development of marketing plans, orchestrating the seamless execution of result-driven marketing strategies, and prioritizing audience expansion through targeted marketing initiatives. Market research will be essential for understanding target audience behavior and trends. You will need to identify key marketing channels (ATL, BTL, digital) for campaign execution, define objectives, messaging, and creative elements for each marketing campaign, and explore new trends and behaviors to identify potential business opportunities. Collaboration with cross-functional teams for new business and product development will also be a critical aspect of your role. Your key skills should include strong communication and interpersonal skills, creativity and innovation in developing marketing campaigns, market and consumer understanding through research and analysis, a customer-centric approach, proficiency in data analysis for tracking campaign performance, leadership and team management skills, and strategic thinking to develop long-term marketing plans. You will also be responsible for managing social media presence, executing PR and CRM programs, overseeing marketing communication and engagement initiatives, and coordinating with internal and external partners for campaign production and delivery.,