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Event Analysis:

3 - 8 years

4 - 8 Lacs

Nagpur

Posted:2 days ago| Platform: Naukri logo

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Skills Required

Product management Event management Brand awareness Event planning Digital marketing Event marketing CRM Logistics Salesforce marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

Events Marketing Specialist - Navishaa.com - A Cloud Integration Company Events Marketing Specialist Events Marketing Specialist

Job Summary:

We are seeking a creative and detail-oriented Events Marketing Specialist to join our marketing team. The ideal candidate will be responsible for planning, organizing, and executing events that promote our company s products, services, and brand. This role involves coordinating logistics, managing budgets, and ensuring events are successful in achieving their objectives.

Key Responsibilities:

  • Event Planning and Execution:

    • Plan and coordinate corporate events, trade shows, conferences, webinars, and other promotional activities.
    • Manage all aspects of event logistics, including venue selection, vendor negotiation, catering, and AV requirements.

  • Marketing Collateral and Promotion:

    • Develop event marketing materials, including invitations, banners, signage, and promotional giveaways.
    • Coordinate with the marketing team to create pre-event and post-event campaigns to generate buzz and follow-up leads.

  • Attendee Engagement:

    • Implement strategies to drive attendance and engagement at events.
    • Act as a point of contact for attendees, speakers, sponsors, and exhibitors to ensure a positive experience.

  • Budget Management:

    • Develop and manage event budgets, tracking expenses and ensuring events are cost-effective and within budgetary constraints.

  • Post-Event Analysis:

    • Evaluate the success of events through metrics such as attendance, lead generation, and attendee feedback.
    • Prepare post-event reports and analysis to measure ROI and effectiveness of event marketing efforts.

  • Collaboration and Communication:

    • Work closely with cross-functional teams, including sales, product management, and executive leadership, to align event strategies with overall business goals.
    • Communicate event plans, timelines, and updates to stakeholders effectively.

Qualifications:

  • Education:

    • Bachelor s degree in Marketing, Communications, Event Management, or related field.

  • Experience:

    • 3+ years of experience in event planning and management, preferably in a B2B or technology-focused environment.
    • Proven track record of successfully executing events that drive brand awareness and lead generation.

  • Skills and Competencies:

    • Strong project management skills with the ability to manage multiple projects simultaneously.
    • Excellent organizational and time-management skills, with attention to detail.
    • Creative mindset with the ability to generate innovative event ideas and experiences.
    • Proficiency in event management software and tools (e.g., Eventbrite, Cvent, Salesforce).

Preferred Qualifications:

  • Experience with virtual events and webinars.
  • Knowledge of digital marketing channels and strategies.
  • Familiarity with CRM systems and marketing automation tools.
how can we help you?
We help our customers gain maximum benefits and reduce cost to IT by providing them cost-effective cloud and business suite services.

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Navishaa

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