Enterprise Marketing Manager

Job Description

Key Responsibilities

• 
  Lead Enterprise Content Strategy & Writing: Create compelling content tailored for enterprise buyers, CXO decks, case studies, white papers, assets, and industry narratives. Translate complex learning solutions to clear, persuasive messaging that drives engagement and conversion.
• Drive Full-Funnel Campaigns: Plan and execute integrated B2B campaigns across digital, email, webinars, social, and events to build pipeline and brand awareness.
• Run Targeted ABM Programs: Build and execute account-based marketing campaigns focused on high-value enterprise accounts and industry-specific verticals.
• Own Marketing Operations: Manage marketing automation tools and CRM systems to optimize campaign delivery, lead management, and reporting.
• Deliver Sales Enablement: Write and maintain high-impact content for sales industry decks, playbooks, objection handlers, and partner closely with sales teams to align messaging.
• Define Go-to-Market Strategy: Collaborate with product and sales to shape GTM plans and launch campaigns for priority enterprise offerings.
• Track & Report Performance: Analyse campaign metrics (MQLs, SQLs, ROAS, pipeline) and present actionable insights to leadership.