ENT-Data Analytics-Cons I

B1 Business Analytics Job Description

• Review and research moderately complex business, operational, and technical challenges that require an in-depth evaluation of variable factors
• Perform complex to moderately complex analysis on marketing related data
• Develop and maintain complex Power BI and Tableau dashboards
• Extract actionable insights from data to inform marketing strategy and drive measurable growth
• Plan, coordinate, and execute analysis in conjunction with your peers and managers for your primary and secondary stakeholders
• Clearly communicate key findings and recommendations to stakeholders, translating complex data into actionable business strategies
• Manage multiple projects simultaneously, ensuring on-time campaign measurement, accurate reporting and effective communication with stakeholders
• Participate on large cross group projects and mentor less experienced staff

Required Qualifications:

• 2-4 years of experience in dashboarding and analytics
• Expertise in marketing analytics, with proficiency in tools such as SQL, Python, Advanced Excel, Tableau and Power BI
• Experience in data visualization and presentation techniques for executive level reporting (Using Tableau, Power BI or any other visualization tool)
• Experience in Direct and Digital Marketing, with a strong focus on data analytics, A/B testing, multivariate testing, and performance optimization
• BS/BA degree or higher in a quantitative field such as applied math, statistics, engineering, physics, accounting, finance, economics, econometrics, computer sciences, or business/social and behavioral sciences with a quantitative emphasis
• Excellent written and verbal communication skills, capable of influencing stakeholders and presenting data-driven recommendations effectively

Other Desired Qualifications (at least three)

• Knowledge and understanding of complex databases
• Experience in data wrangling and complex SQL writing
• Knowledge and understanding of Marketing related data (Good to have)
• 2+ years Python or R (Good to have)
• 3+ years hands on experience performing data analysis (Good to have)
• Experience with text mining and text analytics (Good to have)
• Experience using statistical tools to interpret data sets, identifying correlations, trends and patterns (Good to have)

Other Desired Qualifications (any)

• Experience with iterative development approach (Agile)
• Experience with source control (GitHub)
• Experience with issue and project tracking (JIRA)

Primary Skills

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