Email MarketingManager/Assistant Manager

1 - 5 years

0 Lacs

Posted:6 days ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As an Email Marketing Specialist, you will be responsible for managing all aspects of email marketing campaigns, from market research to content creation and distribution. Your key responsibilities will include producing and executing email and SMS campaigns, developing target audiences for messages, managing the marketing calendar, personalizing content based on customer data, conducting A/B tests, optimizing email creative, and monitoring campaign performance. You will work closely with designers and copywriters to enhance email templates and creative elements, while also ensuring email and SMS frequency is balanced to minimize database churn. It will be essential for you to perform render testing across various devices and email clients to guarantee proper rendering for subscribers. Additionally, you will provide regular campaign performance reports and continuously seek opportunities to enhance programs through new technologies and best practices. To qualify for this role, you should have proven experience in email marketing program management, hands-on experience with marketing automation platforms, and a deep understanding of email regulations and compliance. Proficiency in marketing analytics, HTML/CSS, A/B testing, and data analysis tools is required. Strong written communication skills, project management abilities, and attention to detail are also crucial for success in this position. Requirements: - Bachelor's degree in a related field - 1-4 years of relevant experience - Knowledge of lead generation, lead nurturing, drip campaigns, content management systems, and Google Analytics - Hands-on experience with email marketing tools like Constant Contact or Mailchimp - Strong analytical skills to interpret campaign metrics - Proficiency in HTML/CSS is preferred Key Skills: Email Marketing, Campaign Marketing, Communication Skills, Marketing Automation, Strategic Thinking, Web Analytics, Testing, Template Creation, Content Creation, etc. If you possess the necessary qualifications and experience and are eager to take on a challenging role in email marketing, we encourage you to apply for this position and be a valuable asset to our team.,

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