Direct Marketing Executive / Field Marketing

Job Summary:

We are seeking a proactive and dynamic Field Marketing Executive to join our signage solutions team. The ideal candidate will be responsible for generating leads, building client relationships, and promoting signage products and services to businesses, builders, architects, and commercial clients. This role involves field visits, client meetings, and active coordination with the production team to deliver customized signage solutions.

Key Responsibilities:

• Identify and visit potential clients such as retail outlets, builders, contractors, architects, and corporate offices.
• Promote and explain the companys range of signage solutions (ACP, acrylic, SS, LED signage, etc.).
• Generate new business leads through cold visits, referrals, and site prospecting.
• Understand client requirements, take measurements, and coordinate with design/production teams for quotations and proposals.
• Provide on-site marketing support during installations or brand activations when needed.
• Maintain strong follow-up with clients and close deals effectively.
• Prepare daily reports, visit logs, and update CRM systems.
• Attend industry events, exhibitions, and trade shows for lead generation and brand visibility.

Key Skills & Competencies:

• Strong field marketing and sales skills (B2B preferred).
• Excellent communication and interpersonal abilities.
• Basic understanding of signage materials and installation processes.
• Ability to read site layouts and measurements (preferred).
• Negotiation and customer relationship management skills.
• Good time management and reporting discipline.
• Familiarity with CRM tools and mobile sales apps.

Qualifications:

• Graduate in Marketing, Business Administration, or related field.
• 13 years of field marketing/sales experience, preferably in signage, printing, or advertising.
• Two-wheeler and willingness to travel locally/regionally (mandatory).