Digital Marketing Specialist

Job Description

Full Time 3-4 years Company Overview:** Purti Realty is a leading real estate development firm dedicated to creating innovative and sustainable residential and commercial properties across India. With a commitment to quality, integrity, and customer satisfaction, we strive to exceed expectations and set new benchmarks in the industry. Position Overview:** As a Digital Marketing Executive , you will play a crucial role in social media marketing , campaign management , Analysis , social media post , email marketing etc. Location:** Kolkata, India Responsibilities:** Create, Lead & implement all our paid marketing strategies Examine correlations between activities, revenue, and budget Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, Facebook, or any other CRM based reports Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs Stay up to date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying Monitor market intelligence and keep track on competitor movement and market situation Focus on conceptualizing and activating campaigns to generate qualified leads and strengthen the sales pipeline. Someone who can cultivate a data-driven mindset and culture of experimentation. Must have knowledge of UTM parameters tracking. How to Apply:** Interested candidates are invited to submit their resume and cover letter to joinus@purtirealty.com Please leave this field empty. I have carefully reviewed the details provided in the Job Description, Responsibilities, and Requirements. Show more Show less