Digital Marketing Specialist

Job Description

Job Title: Digital Marketing Specialist Experience: 2–3 Years Location: Onsite, Madhapur, Hyderabad Job Type: Full-time About the Role: We are seeking a results-driven and creative Digital Marketing Specialist to join our team in Madhapur, Hyderabad. The ideal candidate will be responsible for planning, executing, and optimizing our online marketing efforts across various digital channels to generate leads, enhance brand visibility, and improve engagement. Key Responsibilities: Develop, implement, and manage digital marketing campaigns across Google Ads, social media, email marketing, and other relevant channels. Perform SEO/SEM activities to improve organic search visibility and website traffic. Manage social media platforms (Facebook, Instagram, LinkedIn, Twitter) — including content creation, posting schedules, and performance tracking. Monitor and analyze website traffic and campaign performance using tools like Google Analytics, Search Console, etc. Collaborate with content and design teams to create compelling marketing materials (blogs, infographics, videos, landing pages). Handle paid media campaigns (Google Ads, Meta Ads) and optimize them for ROI. Stay up to date with the latest trends and technologies in digital marketing. Prepare monthly performance reports and share insights with the team for continuous improvement. Knowledge of on-page and off-page SEO techniques to enhance website performance. Experience in handling marketplaces (e.g., Amazon, eBay) for marketing and sales strategies. Familiarity with affiliate marketing strategies and campaign management. Requirements: Bachelor's degree in Marketing, Communications, or a related field. 2–3 years of hands-on experience in digital marketing roles. Strong knowledge of SEO, SEM, Google Ads, Meta Ads, and content marketing. Proficient in tools like Google Analytics, Google Ads Manager, Facebook Business Manager, Mailchimp (or similar). Excellent written and verbal communication skills. Ability to work independently and as part of a team in a fast-paced environment. Preferred Qualifications: Google Ads and/or HubSpot certifications. Experience with marketing automation tools. Basic understanding of HTML, CSS, or CMS platforms like WordPress is a plus. Salary: As per industry standards Work Location: On-site – Madhapur, Hyderabad Joining: Immediate or within 30 days preferred Job Types: Full-time, Permanent Pay: From ₹25,000.00 per month Benefits: Food provided Health insurance Paid time off Schedule: Morning shift Education: Bachelor's (Preferred) Experience: Social media marketing: 1 year (Preferred) Work Location: In person