Digital Marketing Manager

Role Summary:

We are seeking a results-driven Digital Marketing Manager with strong expertise in Google Ads lead generation, conversion optimization, and WhatsApp marketing. The ideal candidate will be responsible for planning and executing digital campaigns, optimizing lead quality and conversion rates, and delivering performance reports with clear ROI insights.

Key Responsibilities:

• Plan, execute, and optimize Google Ads campaigns to drive high-quality leads and improve conversion rates.
• Manage WhatsApp marketing tools (WATI, Interakt, etc.) for engagement and lead nurturing.
• Track and report on campaign performance, budgets, CPL, CPA, and ROI.
• Improve lead-to-sale conversions through funnel optimization and data-driven strategy.
• Collaborate with internal teams to enhance landing pages and user experience.

Key Skills & Requirements:

• Proven experience in Google Ads, Analytics, and conversion tracking.
• Hands-on knowledge of WhatsApp Business marketing platforms.
• Strong analytical and reporting skills with focus on budget utilization and ROI.
• Familiarity with CRM and lead management systems (e.g., Zoho, HubSpot).

KRA Focus:

• Increase in Google campaign leads and conversions
• WhatsApp marketing performance
• ROI-based ad spend management
• Contribution to monthly sales via digital channels

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹45,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person