Digital Marketing Executive

🛠️ Key Responsibilities:1. Campaign Strategy & ExecutionPlan and run digital campaigns across Google Ads, Meta (Facebook & Instagram), and YouTube to drive traffic and installs. Create and manage both B2C (customer) and B2B (vendor) targeting campaigns. 2. Social Media MarketingHandle company pages on Instagram, Facebook, LinkedIn, YouTube, Twitter, WhatsApp Business etc. Post creative, engaging content regularly and interact with followers. 3. Content Creation CoordinationCoordinate with the design team to get creatives, reels, videos, and banners ready. Provide ideas for posts, campaigns, and ad copy. 4. Lead Generation & TrackingSet up and optimize lead generation forms and landing pages. Monitor performance via Google Analytics, Meta Pixel, Firebase, etc. Follow up with sales team to ensure lead closure and feedback. 5. Email & WhatsApp CampaignsDesign and run WhatsApp broadcast campaigns through tools like Interakt. Create customer/vendor emailers using tools like Mailchimp or Zoho Campaigns. 6. App Store Optimization (ASO)Work on Google Play and App Store optimization to improve rankings and visibility. 7. Reporting & AnalyticsTrack and report KPIs such as app downloads, CTR, CPL, CAC, ROAS, etc. Suggest improvements based on analytics insights. 📌 Required Skills:Good knowledge of Facebook Ads Manager, Google Ads, Instagram Promotions, and YouTube Marketing Familiar with SEO, ASO, Google Analytics, Search Console Basic graphic design understanding (Canva or similar tools) Strong communication and writing skills in English, Gujarati, and Hindi Creative thinking and result-oriented approach Familiarity with tools like Firebase, Interakt, or similar CRMs is a plus