Digital Marketing Executive

About Zerobeli

Zerobeli is a new-age FMCG brand committed to transforming everyday food into healthier, tastier choices. With a growing product line of 100% wholegrain biscuits, puffs, muesli and cereals, we’re scaling fast across D2C, marketplaces, and retail.

Role Summary

We are looking for a smart and hands-on Digital Marketing Executive to drive our online presence, performance campaigns, and customer engagement. You’ll be responsible for growing sales through Meta & Google ads, retention marketing, and social media content coordination.

Key Responsibilities

Performance Marketing

• Plan, execute, and optimize Meta (Instagram/Facebook) and Google Ads campaigns
• Track key metrics: ROAS, CAC, CTR, AOV; optimize to hit revenue goals
• Collaborate on creative briefs (images, carousels, videos) with internal or freelance designers

Retention & CRM

• Create and schedule weekly WhatsApp & email marketing campaigns
• Manage customer segments, offer logic, and engagement journeys
• Use tools like Interakt, Mailchimp, or similar

Social Media & Content

• Plan monthly Instagram grid/stories with support from designer
• Write high-quality captions aligned with brand tone
• Suggest ideas for reels or lifestyle content based on product USPs

Reporting & Insights

• Monitor Google Analytics, Shopify, Meta reports
• Share weekly dashboard of ad spend vs. revenue
• Suggest experiments based on insights

Requirements

• 2–4 years of experience in D2C/consumer brand or agency
• Proven Meta ads experience with ₹1–2L/month budgets
• Strong understanding of performance metrics & ROI mindset
• Good command over copywriting & content ideas
• Familiar with Shopify, Google Ads, Meta Manager, Canva
• Basic knowledge of F&B/D2C audience a big plus

Perks

• Flat structure: high ownership, real impact
• Learn directly from founder & brand-building team
• Flexible, creative, startup-style work culture

Job Type: Full-time

Pay: Up to ₹33,449.56 per month

Benefits:

• Paid time off

Schedule:

• Day shift

Ability to commute/relocate:

• Faridabad, Haryana: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Facebook Advertising: 2 years (Required)
• Canva: 2 years (Required)
• Digital marketing: 3 years (Required)
• Social media management: 3 years (Preferred)

Location:

• Faridabad, Haryana (Required)

Work Location: In person