Digital Marketing Executive

Job Summary

We are seeking a proactive and creative Digital Marketing Executive with 1 to 2 years of experience, specifically within an IT organization.

Key Responsibilities

• Assist in formulating and executing digital marketing strategies tailored to technology and IT industry audiences.
• Optimize and manage the ongoing digital presence across web, social media, email, and digital advertising platforms.
• Lead technical SEO efforts, including keyword research, site audits, on-page/off-page optimization, and schema implementation.
• Leverage AI tools (especially ChatGPT) for content creation, campaign automation, and enhancing customer engagement.
• Prepare and distribute online newsletters and promotional emails; utilize automation where applicable.
• Collaborate cross-functionally with content, design, and development teams to ensure digital initiatives align with business goals.
• Monitor digital marketing trends (SEO, AI, analytics) and recommend best practices for continuous improvement. 

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Communications, IT, or a related field.
• 1–2 years of hands-on digital marketing experience in the IT sector.
• Demonstrable expertise in technical SEO, including site audits, diagnostics, and implementation of best practices.
• Experience with major analytics and SEO tools (Google Analytics, SEMrush, or similar).
• Practical experience using AI tools like ChatGPT for marketing content and automation.
• Excellent written and verbal communication skills.
• Strong analytical mindset with attention to detail and the ability to manage multiple projects.
• Up-to-date knowledge of digital marketing and technology trends relevant to IT.

Preferred

• Advanced use of AI in marketing workflows (prompt engineering, text generation, or chatbot integration).
• Ability and enthusiasm to learn about new marketing technologies and AI advancements.