Digital Marketing Executive

Job Title: Digital Marketing Executive

Location: Patna
Company: Ambedkar Group of Institutions
Job Type: Full-Time
Experience: Minimum 3 years in Digital Marketing
Salary: ₹20,000 - ₹30,000 per month

Job Description:

We are looking for an experienced Digital Marketing Executive to enhance our online presence and drive engagement across multiple digital platforms. The ideal candidate should be skilled in SEO tools, website management, and social media marketing to improve brand visibility and generate leads.

Key Responsibilities:

• SEO & Website Management:
• Optimize website content for search engines (SEO).
• Utilize SEO tools (Google Analytics, SEMrush, Ahrefs, etc.) to monitor performance.
• Manage website updates, landing pages, and content optimization.
• Social Media Management:
• Develop and execute marketing strategies for Twitter, YouTube, Facebook, WhatsApp, and Instagram.
• Create and schedule engaging posts, videos, and graphics.
• Monitor trends, analyze engagement, and optimize campaigns.
• Digital Campaigns :
• Plan and manage online ad campaigns (Google Ads, Facebook Ads, etc.).
• Track and improve conversion rates through data analysis.
• Content & Brand Development:
• Collaborate with designers and content writers to create high-quality content.
• Ensure brand consistency across all digital channels.
• Analyze and report performance data to optimize marketing strategies.

Requirements:

• Minimum 3 years of experience in SEO tools, website handling, and social media marketing.
• Proficiency in Google Analytics, Facebook Ads, Instagram Marketing, YouTube SEO, and WhatsApp Business.
• Knowledge of content marketing, paid ads, and social media trends.
• Strong analytical skills and ability to interpret marketing data.
• Excellent communication and creativity.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Schedule:

• Day shift

Ability to commute/relocate:

• Danapur, Patna, Bihar: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 3 years (Preferred)

Work Location: In person